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Puma posts Q2 sales slightly ahead of expectations - Finance news and analysis from Global Banking & Finance Review
Finance

Puma posts Q2 sales slightly ahead of expectations

Published by Global Banking & Finance Review

Posted on July 31, 2026

1 min read

· Last updated: July 31, 2026

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Puma posts narrower-than-expected operating loss in Q2

Q2 Financial Performance Overview

July 31 (Reuters) - German sportswear maker Puma on Friday reported a narrower-than-expected quarterly operating loss, helped by significantly lower expenses related to its cost-efficiency programme and U.S. tariff refund effects.

Operating Loss Details

The company posted an operating loss (EBIT) of €53.1 million in the second-quarter, surpassing analysts' average estimate for a 68.7 million loss in a company-provided poll.

Tariff Effects and Cost-Efficiency Programme

The figure included tariff effects of €11.5 million, the company said in a statement.

Revenue Performance

Its quarterly revenue came in at €1.69 billion($1.94 billion), down from 1.94 billion a year earlier, but slightly ahead of analysts' average estimate of 1.67 billion.

CEO Commentary and Outlook

"After a solid first quarter and a softer second quarter in line with expectations, we expect sales to improve sequentially in the second half of 2026," CEO Arthur Hoeld said in a statement.

Currency Exchange Rate

($1 = 0.8692 euros)

Reporting Credits

(Reporting by Ozan Ergenay in Gdansk, Editing by Linda Pasquini)

Key Takeaways

  • Revenue of €1.69 billion (~$1.94 billion) slightly exceeded consensus forecast of €1.67 billion “company‑provided poll” (mediahub.puma.com).
  • The currency‑adjusted sales decline was narrower than expected, indicating that key reset measures and inventory clearance are starting to moderate the downturn (pumagroup.com).
  • This performance lines up with Puma’s broader 2026 strategic transition, focused on cleaner distribution, reduced inventory, and positioning for a return to growth by 2027 (pumagroup.com).

References

Frequently Asked Questions

What were Puma's Q2 2024 revenue figures?
Puma reported revenue of 1.69 billion euros ($1.94 billion) for the second quarter of 2024.
Did Puma's Q2 revenue meet analyst expectations?
Yes, Puma's Q2 revenue slightly surpassed analyst estimates of 1.67 billion euros.
How did Puma's Q2 sales change compared to last year?
Puma's Q2 sales declined from 1.94 billion euros a year earlier to 1.69 billion euros.
What impacted Puma's Q2 sales performance?
Puma cited weak consumer demand in key regions as impacting its Q2 sales.

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