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UK regulator proposes easing Apple, Google app store payment rules

Published by Global Banking & Finance Review

Posted on June 30, 2026

2 min read

· Last updated: June 30, 2026

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UK Regulator Proposes Changes to Apple, Google App Store Payment Policies

Proposed App Store Payment Policy Changes in the UK

Regulator's Proposal to Boost Competition

LONDON, June 30 (Reuters) - Britain's competition regulator on Tuesday proposed allowing app developers to steer users to alternative payment options outside Apple and Google's app stores to cut fees and boost competition.

Current Restrictions and Planned Reforms

Limitations on Alternative Payment Options

The Competition and Markets Authority said the proposals would remove restrictions that currently prevent UK developers from directing users to off-platform payment options, which are banned by Apple and restricted by Google.

Fee Structure and Consumer Impact

The watchdog said any fees charged by the companies for allowing such "steering" would need to be fair and reasonable, and should be lower than current app store commissions, with savings passed on to consumers or reinvested in innovation.

Potential Changes to Contactless Payment Access

It is also considering requiring Apple to open up access to its near-field communication technology, potentially allowing developers to offer contactless payment services within their own iOS apps.

Responses from Apple and Google

Google's Reaction and Recent Changes

"We have already made the changes that the CMA is proposing today," Google said in an emailed statement.

Play Store Policy Updates

The company pointed to new Play Store terms introduced earlier this month allowing developers to steer users to complete transactions outside the platform, subject to some restrictions, as well as changes to its fee structure.

Apple's Response

Apple did not immediately respond to a request for comment.

Reporting Credits

(Reporting by Sam Tabahriti; editing by Sarah Young)

Key Takeaways

  • The CMA wants to lift restrictions on developers steering users to off‑platform payments, a move currently banned by Apple and limited by Google, to reduce app store commissions and enhance competition. (miragenews.com)
  • Any fees Apple or Google charge for enabling steering must be fair and reasonable—lower than existing app store commissions—with savings passed to users or reinvested in innovation. (miragenews.com)
  • The CMA is also considering requiring Apple to open access to its NFC chip, potentially enabling third-party contactless payments within iOS apps to foster fintech competition. (gov.uk)

References

Frequently Asked Questions

What has the UK competition regulator proposed for app stores?
The UK regulator proposed allowing app developers to steer users to alternative payment options outside of Apple and Google app stores.
How would these changes impact app developer fees?
Any fees charged for allowing steering would need to be fair and lower than current app store commissions, aiming to reduce costs for developers.
What role does near-field communication play in the proposals?
The regulator is considering requiring Apple to open access to its near-field communication technology so developers can offer contactless payments in iOS apps.
Have Apple or Google responded to the CMA's proposals?
Google stated it has already implemented similar changes to its Play Store policies, while Apple did not immediately respond.
What is the goal of the UK's proposed changes to app store rules?
The aim is to boost competition, reduce fees for developers, and provide more payment options for consumers.

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