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    3. >Carrefour CEO eyes higher profits under core markets refocus
    Finance

    Carrefour CEO Eyes Higher Profits Under Core Markets Refocus

    Published by Global Banking & Finance Review®

    Posted on February 18, 2026

    3 min read

    Last updated: February 18, 2026

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    Tags:retailersfinancial managementcorporate strategycash management

    Quick Summary

    Carrefour unveils a new strategy to boost profits, targeting a 3.5% operating margin by 2030, focusing on France, Spain, and Brazil.

    Carrefour's CEO Aims for Increased Profits with Strategic Refocus

    Carrefour's Strategic Focus on Growth and Profitability

    By Dominique Vidalon

    PARIS, Feb 18 (Reuters) - Europe's largest food retailer Carrefour said on Wednesday it was aiming for 1 billion euros in annual cost cuts as part of its CEO Alexandre Bompard's new plan to boost profits and refocus on its core markets of France, Spain and Brazil.

    While the group also plans price cuts, that will be offset by savings achieved through the acceleration of the franchise model in France, as well as increased use of artificial intelligence and data and technology in general.

    Financial Goals and Cost-Cutting Measures

    Ahead of an investor presentation later on Wednesday, Carrefour said it aimed to raise its operating margin from 2.6% in 2025 to 3.2% in 2028 and 3.5% in 2030 and targeted a cumulative net free cash flow of 5 billion euros ($5.92 billion) over the 2026-2028 period.

    'RADICAL' FOCUS ON GROWTH AND PROFITABILITY

    Bompard, who will detail his third strategic plan since taking over as chairman and CEO in July 2017, said: "Carrefour is adopting an ambitious new strategic plan today, radically focused on growth and improving profitability."

    He faces challenging conditions in the highly competitive core French market and weak consumer spending both in France and Brazil. Carrefour's share price remains nearly 29% down since the start of his tenure.

    Carrefour's operating profit margin has declined since the 2020 pandemic.

    For 2026, Carrefour said it was targeting more than 25 basis point growth in operating margin compared to 2025.

    Carrefour said it aimed for annual capital expenditures of 1.8 billion at the start of the plan in 2026, rising toward 2.0 billion by the end of the plan in 2030.

    Market Share Targets and Investments

    Investments will focus on store modernization, store expansion, notably in Brazil, and innovation related to AI, tech, and data.

    Challenges in Core Markets

    As part of a strategic review kicked off a year ago, Carrefour has been disposing of non-core assets. It agreed to sell its Italy business in July and last week announced plans to sell its Romanian unit to Paval Holding for 823 million euros.

    It also took private its Brazilian unit Atacadao SA, also known as Carrefour Brazil, and refinanced its Brazilian's debt.

    Under the new strategy plan, Carrefour said it was targeting a 25% market share in France and a 20% market share in Brazil by 2030, and aimed to strengthen its number two position in Spain.

    ($1 = 0.8445 euros)

    (Reporting by Dominique Vidalon;Editing by Sudip Kar-Gupta and Tomasz Janowski)

    Table of Contents

    • Carrefour's Strategic Focus on Growth and Profitability
    • Financial Goals and Cost-Cutting Measures
    • Market Share Targets and Investments
    • Challenges in Core Markets

    Key Takeaways

    • •Carrefour targets a 3.5% operating margin by 2030.
    • •Aims for 5 billion euros net free cash flow from 2026-2028.
    • •Focus on core markets: France, Spain, Brazil.
    • •Challenges include competitive French market and weak consumer spending.
    • •CEO Bompard unveils third strategic plan since 2017.

    Frequently Asked Questions about Carrefour CEO eyes higher profits under core markets refocus

    1What is an operating margin?

    Operating margin is a financial metric that measures the proportion of revenue left after paying for variable costs of production, indicating operational efficiency.

    2What is profitability?

    Profitability is the ability of a company to generate income relative to its revenue, expenses, and equity, reflecting its financial success.

    3
    What is a strategic plan?

    A strategic plan outlines an organization's long-term goals and the actions required to achieve them, guiding decision-making and resource allocation.

    4What is a cumulative net free cash flow?

    Cumulative net free cash flow is the total cash generated by a company after accounting for capital expenditures over a specific period.

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