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Resilient tourists help US travel firms absorb Middle East shock - Finance news and analysis from Global Banking & Finance Review
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Resilient tourists help US travel firms absorb Middle East shock

Published by Global Banking & Finance Review

Posted on July 28, 2026

4 min read

· Last updated: July 28, 2026

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US Travel Firms Show Strength Amid Middle East Conflict & Rising Costs

By Anshuman Tripathy

Travel Industry Resilience in Challenging Times

July 28 (Reuters) - Early earnings reports reveal how travel companies — from hotel chains to cruise operators — have relied on resilient business and leisure demand from Americans, coupled with a short-term boost from the World Cup, to tide over the drag from the war in the Middle East.

Impact of Middle East Conflict on Travel Costs

The conflict has raised fuel costs and disrupted international travel. But earnings reports on Tuesday suggest many consumers, particularly higher-income travelers, are undaunted by the economic uncertainty and higher travel costs.

Consumer Behavior Amid Economic Uncertainty

"JetBlue, Hilton, and Royal Caribbean all highlighted continued strength in higher-value products, suggesting that many travelers are still prioritizing experiences even as they become more selective with discretionary spending," said Brian Rooney, founder of travel advisory firm GetCruiseInfo.com.

"These results reinforce that we're still seeing a K-shaped travel economy. Higher-income travelers continue booking premium experiences, while value-conscious travelers are adjusting when and how they travel rather than giving up vacations altogether."

Performance of Major Travel Companies

Hilton Worldwide Holdings

Hilton Worldwide Holdings raised its forecast for full-year room revenue growth, fueled by robust demand from its luxury properties and expected third-quarter benefits from the World Cup, even as the U.S. hotel operator's room revenue from its Middle East and Africa region plummeted 29.5% from the year-ago period.

World Cup's Influence on Hilton's Earnings

The World Cup boosted earnings in the quarter, but the biggest turnaround was from mid-scale hotels that benefited from business and group travel demand, Hilton CEO Christopher Nassetta said in an earnings call.

The soccer event contributed about 1.7% growth in RevPAR (room revenue) in the second quarter for Hilton.

Royal Caribbean

Cruise operator Royal Caribbean raised its annual profit forecast, but trimmed its revenue growth outlook as it factored in a modest hit to bookings from prolonged geopolitical tensions.

The Miami, Florida-based company reported a 27% rise in quarterly fuel expenses to $355 million from a year earlier, but slightly reduced its full-year fuel expense forecast to about $1.34 billion from $1.35 billion.

"Consumer demand for our vacation experiences is strong, and guests continue to demonstrate a desire to spend on memorable experiences with us," said Naftali Holtz, Royal Caribbean's finance chief.

Airlines and Fuel Costs

The hit from the war in Iran has been most acutely reflected on airlines and although most U.S. carriers have recovered in the second quarter close to half of the additional fuel costs since the start of the war, their visibility on profits remains mixed.

Airfares, meanwhile, are expected to stay high.

JetBlue Airways' Response

JetBlue Airways said stronger demand and higher fares helped it recover more of its fuel costs than expected, even as the New York-based airline's quarterly fuel bill ballooned nearly 81%, or roughly $407 million.

"Nobody loves fare increases, but at the end of the day, it's the business where we have to cover our costs," JetBlue President Marty St. George said during an earnings call.

The airline said its visibility into the back half of the year has improved as volatile fuel prices stemming from the war have moderated.

Luxury Travel Remains Resilient

"Luxury has always been the most resilient sector and travel is the most resilient sector of luxury. It's hard to tell your household that you're cutting or skipping the family holiday," said Adam Sebba, CEO of London-based luxury travel company, The Luminaire.

(Reporting by Anshuman Tripathy and Aishwarya Jain in Bengaluru, Editing by Arpan Varghese and Sahal Muhammed)

Key Takeaways

  • Hilton lifted its full‑year room revenue growth forecast to 3–3.5%, citing robust demand at luxury properties and a 1.7% Q2 RevPAR lift from the recent FIFA World Cup; Middle East/Africa room revenue still sank 29.5% year‑over‑year. (investing.com)
  • Royal Caribbean raised its profit outlook although it reduced its revenue growth expectations as fuel costs linked to Middle East tensions surged by about $1.3 billion, yet bookings—especially for Mediterranean itineraries—rebounded strongly. (investing.com)
  • JetBlue recaptured nearly 50% of higher fuel costs in Q2 via fare increases, strong demand, and operational efficiencies, outperforming expectations and providing improved visibility for the rest of 2026. (ir.jetblue.com)

References

Frequently Asked Questions

How have US travel companies been impacted by the Middle East conflict?
The conflict raised fuel costs and disrupted international travel, but many US travel companies offset these challenges with strong business and leisure demand.
What strategies are US travel firms using to maintain revenue growth?
Companies are focusing on resilient higher-income travelers, premium experiences, and leveraging events like the World Cup for short-term boosts.
How did Hilton and Royal Caribbean respond to recent economic uncertainty?
Hilton increased its full-year room revenue growth forecast, while Royal Caribbean raised its profit forecast despite trimming revenue growth due to geopolitical tensions.
Why are airfares expected to remain high?
Airfares are likely to stay high due to increased fuel costs resulting from the Middle East conflict, which airlines like JetBlue have had to cover through fare increases.
Are leisure and luxury travel segments continuing to perform well?
Yes, the luxury travel segment remains especially resilient, with many higher-income travelers continuing to book premium vacations.

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