Finance
France's Publicis says AI drives its growth, raises yearly forecast again
Published by Global Banking and Finance Review
Posted on October 14, 2025
Global Banking and Finance Review
Company
Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
Published by Global Banking and Finance Review
Posted on October 14, 2025
By Leo Marchandon and Noemie Naudin
(Reuters) -French advertising firm Publicis on Monday raised its full-year organic growth forecast for the second time, highlighting artificial intelligence products as its main growth driver.
"It is artificial intelligence that allows us to accelerate our clients' growth and to accelerate our own," CEO Arthur Sadoun said in a press call, noting continued strength in client spending and marketing budgets.
At a time when doubts swirl over whether AI is more hype than substance, Publicis argues that it can only bring benefits when put to use in the right structure.
The company reported that 73% of its operations are now AI-powered, emphasizing that it is about having the data and the technology to extract the most out of AI.
"AI alone does not work," Sadoun said. "One must never forget that if you do not have the right foundations in technology and data, artificial intelligence does not work."
Since 2015, Publicis has invested 12 billion euros ($12.7 billion) in data, technology and AI, enabling the firm to monitor consumer behavior across more than 4 billion individuals globally and individualize advertising strategies accordingly.
Sadoun said the advertiser retained 98% of its "top 100" clients over the past five years and won significant market share from its competitors because of AI-powered services.
In the third quarter, Publicis posted 5.7% net revenue organic growth, contributing to $6 billion in net new business for the nine-month period.
Over the same period, competitors such as WPP, Omnicom, Dentsu and Interpublic have either flatlined or declined, according to JPMorgan data.
New business wins this quarter included companies such as PayPal, Paramount Skydance and Orange.
The company upgraded its 2025 organic growth forecast to "rock solid 5%, aiming for 5.5%" from its previous target of "close to 5%."
(Reporting by Leo Marchandon and Noémie Naudin; Editing by Lisa Shumaker)