Pandora’s New Jewellery Collections and Online Sales Boost Growth Despite Market Uncertainty
Pandora’s Growth Strategy and Market Performance
By Helen Reid
New Collections Drive Growth
LONDON, Aug 13 (Reuters) - Pandora's new jewellery collections are driving growth, CEO Berta de Pablos-Barbier said in an interview on Thursday, even though consumer sentiment in the U.S. remains weak.
CEO Insights on Product Innovation
"What we are doing in terms of distinctive newness is working, so where we are launching new collections that are inspiring and good for consumers we are delivering growth," said de Pablos-Barbier, who has been in the top job since January 1 and was previously chief marketing officer.
Financial Performance and Outlook
Pandora late on Wednesday raised its 2026 profit outlook thanks to U.S. tariff refunds, and reported stronger than expected second-quarter sales.
Market Trends and Consumer Behavior
Heatwaves Impact Shopping Patterns
HEATWAVES IMPACT SHOPPING
Extreme temperatures across Europe this summer have impacted store traffic and driven shoppers online, de Pablos-Barbier said.
Rise in E-Commerce
"We saw a disproportional increase versus last year on e-commerce, so I think people stayed in their home and decided not to go out on the street," she said.
Design Initiatives
De Pablos-Barbier is leading a new design drive, with the Pandora Wonders line — featuring pearl charms shaped like a frog, a pufferfish, or a mushroom — launching in July in Paris during Haute Couture week.
Regional Sales Performance
Comparable sales in Europe and in North America declined in the second quarter, but Pandora's overall organic growth of 3% was stronger than the 2% analysts expected.
U.S. Market Sentiment
In the U.S., Pandora's biggest market, consumer sentiment remained weak, de Pablos-Barbier said, as the Iran war and economic uncertainty reduced people's willingness to spend.
(Reporting by Helen Reid. Editing by Mark Potter)
