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Direct Digital Holdings DRCT · USD

Communication Services · US listing · 🇺🇸 United States

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Direct Digital Holdings — daily DRCT Delayed

About Direct Digital Holdings

From its filings with the US Securities and Exchange Commission

SEC filings

Direct Digital Holdings is based in Houston, Texas and is incorporated in Delaware. Its shares trade on OTC under the ticker DRCT. The SEC classifies its business as advertising. In the fiscal year to 31 December 2025, it reported revenue of $34.7m and a net loss of $18.9m. At that date it held total assets of $20.2m and shareholders' equity of −$7.0m.

In its own words

We are an end-to-end, full-service advertising and marketing platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to help brands, agencies and middle market businesses deliver successful marketing results that drive return on investment ("ROI") across both the sell- and buy-side of the digital advertising ecosystem. Direct Digital Holdings, Inc., incorporated as a Delaware corporation on August 23, 2021 and headquartered in Houston, Texas, is the holding company for DDH LLC, the business formed by our founders in 2018 through acquisitions of Colossus Media and Huddled Masses. Colossus Media operates our proprietary sell-side programmatic platform operating under the trademarked banner of Colossus SSP™. In September 2020, DDH LLC acquired Orange 142 to further bolster its overall programmatic buy-side advertising platform and to enhance its offerings across multiple industry verticals. In February 2022, we completed our initial public offering and certain organizational transactions which resulted in our current structure. In October 2024, we announced the unification of our buy-side businesses, Orange 142 and Huddled Masses.

Quoted from its 10-K, filed 31 Mar 2026. Read the filing on SEC.gov ↗

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What is Direct Digital Holdings's ticker?

Direct Digital Holdings trades as DRCT on its US listing, under ISIN US25461T2042.

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