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About Direct Digital Holdings
From its filings with the US Securities and Exchange Commission
Direct Digital Holdings is based in Houston, Texas and is incorporated in Delaware. Its shares trade on OTC under the ticker DRCT. The SEC classifies its business as advertising. In the fiscal year to 31 December 2025, it reported revenue of $34.7m and a net loss of $18.9m. At that date it held total assets of $20.2m and shareholders' equity of −$7.0m.
We are an end-to-end, full-service advertising and marketing platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to help brands, agencies and middle market businesses deliver successful marketing results that drive return on investment ("ROI") across both the sell- and buy-side of the digital advertising ecosystem. Direct Digital Holdings, Inc., incorporated as a Delaware corporation on August 23, 2021 and headquartered in Houston, Texas, is the holding company for DDH LLC, the business formed by our founders in 2018 through acquisitions of Colossus Media and Huddled Masses. Colossus Media operates our proprietary sell-side programmatic platform operating under the trademarked banner of Colossus SSP™. In September 2020, DDH LLC acquired Orange 142 to further bolster its overall programmatic buy-side advertising platform and to enhance its offerings across multiple industry verticals. In February 2022, we completed our initial public offering and certain organizational transactions which resulted in our current structure. In October 2024, we announced the unification of our buy-side businesses, Orange 142 and Huddled Masses.
Quoted from its 10-K, filed 31 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 11 Feb 2022
- Employees
- 69
- Head office
- 1177 WEST LOOP SOUTH, HOUSTON, TX, 77027
- Incorporated in
- DE
- Classification
- Services-Advertising
- Filer status
- <br>Emerging growth company
Leadership
Pay as last reported
- Mr. Mark WalkerChairman of the Board, Chief Executive Officer, since 2018$1.3m
- Mr. Keith SmithPresident, Co-Founder, Director, since 2018$1.3m
- Ms. Diana DiazChief Financial Officer$238,383
- Ms. Anu PillaiChief Technology Officer
- Ms. Maria LowreyChief Growth Officer
- Mr. Richard CohenIndependent Director$120,000
- Ms. Antoinette LeatherberryIndependent Director$133,500
- Ms. Mistelle LockeIndependent Director$195,000
- Mr. Brett MilotteSenior Vice President
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- End-to-end programmatic advertising platform with full-service capabilities.
- Focus on underserved markets for both buy-and sell-side of digital advertising.
- Subsidiary Colossus Media operates sell-side platform under Colossus SSP.
Weaknesses
- Limited employee count of 69 full-time employees.
- IPO occurred in 2022, indicating relatively recent market entry.
- Reliance on subsidiary for sell-side platform operations.
Opportunities
- Expansion into underserved markets for programmatic advertising solutions.
- Growth potential in industries like travel, healthcare, and financial services.
- Opportunity to scale small- and mid-sized client base with direct engagement capabilities.
Threats
- Competition in the programmatic advertising technology sector.
- Dependence on subsidiary for key platform operations.
- Untrusted source description may lead to inaccurate market positioning.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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