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Indian court rejects Pernod Ricard's plea to sell liquor in New Delhi

Published by Global Banking & Finance Review

Posted on May 29, 2026

3 min read

· Last updated: May 29, 2026

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India court rejects Pernod's plea to sell liquor in Delhi, citing 'criminal background'

Indian Court Ruling and Ongoing Legal Challenges for Pernod Ricard

By Arpan Chaturvedi

Pernod Ricard's Market Presence in India

NEW DELHI, May 29 (Reuters) - An Indian court rejected French giant Pernod Ricard's plea seeking permission to sell its products in New Delhi on Friday, dealing a blow to the company in a key market where it is battling a host of legal and tax issues.

India is Pernod's biggest market by volume in the world, where it recorded $2.9 billion in sales last year. New Delhi, which typically accounts for 5% of its India sales, is a key locale for any company operating in India's $65 billion alcohol market.

Legal Disputes with Delhi Authorities

Licence Denials and Ongoing Investigations

Pernod and Delhi authorities have been at loggerheads for three years as officials have denied it a licence to sell its products - like Absolut vodka and Chivas Regal whisky - while being an accused in a liquor policy investigation.

The Delhi city authorities have repeatedly rejected its requests, citing an ongoing investigation where the federal financial crime agency accuses Pernod of colluding with some Delhi retailers to boost its market share - allegations the company denies.

Court's Justification for Rejection

The ongoing investigations mean Pernod has a "criminal background" under New Delhi city rules, making it "ineligible" for a license, High Court Judge Purushaindra Kumar Kaurav said on Friday, backing the arguments of city authorities.

Pernod has repeatedly argued that it has not been convicted and so it should be granted a licence.

Company's Response and Next Steps

Pernod Ricard's Reaction

Pernod Ricard did not respond to a Reuters request for comment on the verdict. The company has the option to appeal the ruling before a larger bench of the Delhi court or at India's Supreme Court.

Recent Licence Rejection

The latest licence rejection from city authorities came in February, prompting the company to approach the court saying three years of denials had left its business "hopelessly fettered" in New Delhi, Reuters has reported.

Additional Legal and Tax Issues

Tax Demands and Allegations

The company is also battling a demand from Indian tax authorities to pay $314 million in back taxes on some of its Scotch imports and faces allegations of not disclosing the age and composition of its imported malts, Reuters reported this week.

Pernod's Denial of Wrongdoing

Pernod has denied wrongdoing in these investigations.

(Reporting by Arpan Chaturvedi; Editing by Aditya Kalra and Thomas Derpinghaus)

Key Takeaways

  • The Delhi High Court dismissed Pernod Ricard’s request to lift the ban on selling its brands like Absolut vodka and Chivas Regal in New Delhi, where it has been excluded since 2023 due to ongoing probes (marketscreener.com).
  • Pernod Ricard faces multiple regulatory and legal challenges in India—including antitrust scrutiny by the Competition Commission of India, a federal tax dispute, and allegations by law enforcement over collusion with retailers in Delhi’s liquor licensing process (economictimes.indiatimes.com).
  • New Delhi historically accounted for approximately 5% of Pernod Ricard’s India sales, making the exclusion a significant commercial setback for the company in its largest global market by volume (marketscreener.com).

References

Frequently Asked Questions

Why was Pernod Ricard's plea to sell liquor in New Delhi rejected?
The court rejected Pernod Ricard's plea due to ongoing disputes related to a liquor policy investigation involving the company.
Which Pernod Ricard products are affected by the court's decision?
Products such as Absolut vodka and Chivas Regal are among those affected by the decision.
How long has Pernod Ricard been unable to sell in New Delhi?
Pernod Ricard has been out of the New Delhi market for the last three years.
What is the dispute between Pernod Ricard and Delhi authorities about?
The dispute centers on whether the company can sell its products in New Delhi while being an accused party in a liquor policy investigation.

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