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EV maker Polestar's quarterly loss widens as tariffs, pricing pressure weigh on margins

Published by Global Banking & Finance Review

Posted on May 7, 2026

3 min read

· Last updated: May 7, 2026

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EV maker Polestar's quarterly loss widens as tariffs, pricing pressure weigh on margins

Polestar's First-Quarter Financial Performance and Market Challenges

By Harshita Mary Varghese and Marie Mannes

Quarterly Loss and Market Reaction

May 7 (Reuters) - Sweden's Polestar reported a bigger first-quarter loss on Thursday, as pricing pressure and U.S. tariffs offset stronger sales, sending its shares plunging nearly 8%.

Impact of Tariffs and Pricing Pressure

Polestar, majority-owned by China's Geely Holding, has rolled out discounts to attract cautious buyers as U.S. tariffs compress margins and raise manufacturing costs.

Sales Performance and Regional Focus

Despite a strategy focused on Europe, which accounted for 78% of its sales and led to a 7% increase in sales during the January-March period, its net loss widened to $383 million in the first quarter from $166 million a year ago.

CEO Commentary and Outlook

"The world around us continues to throw up challenges. This is reflected in our results for the first quarter," Polestar CEO Michael Lohscheller said on a call to analysts, providing no financial outlook for the year.

Revenue Breakdown and Model Mix

Revenue was broadly flat at $633 million as it sold fewer higher-priced Polestar 3 models and a greater share of Polestar 4 cars, which accounted for 9% and 67%, respectively, in the quarter. 

Product Strategy and Upcoming Models

To save on costs, Polestar has opted to roll out refreshed versions of aging models rather than launching all-new ones. It expects deliveries of a new Polestar 4 variant to begin later this year, followed by a refreshed version of the sedan Polestar 2 in 2027. The automaker's next fully new model comes in the form of the compact Polestar 7 SUV thereafter.

Funding, Cash Position, and Expenses

Capital Raising and Green Finance

Like many EV startups, Polestar is burning cash to expand its line-up and has in recent months secured loan and equity funding from Geely and banks, while Volvo Cars is converting debt into equity. Polestar also secured approval for a 50 million euro addition to its green trade finance facility.

Cash Position and Expense Growth

Its cash position was $676 million at the end of the first quarter, down from $1.16 billion three months earlier.

First-quarter expenses also rose on higher sales commissions, one-off personnel costs and marketing.

Looking Ahead: Upcoming Announcements

The company expects to publish its second-quarter sales on July 9.

(Reporting by Harshita Mary Varghese in Bengaluru and Marie Mannes in Stockholm; Editing by Maju Samuel)

Key Takeaways

  • Net loss more than doubled year‑on‑year to $383 million, even with improved volumes, as lower‑priced models and tariffs drilled into margins
  • Cash burn intensified—ending Q1 with $676 million vs $1.16 billion at end‑2025—forcing Polestar to tap green financing and loans
  • With refreshed models and a Europe‑focused retail push, Polestar is leaning into cost efficiency ahead of new launches including a Polestar 4 variant later in 2026

Frequently Asked Questions

Why did Polestar's quarterly loss widen in Q1?
Polestar's Q1 loss widened due to pricing pressure, US tariffs, and increased manufacturing costs, which offset growth in European sales.
How much was Polestar's net loss in the first quarter?
Polestar's net loss was $383 million in the first quarter, compared to $166 million the previous year.
What were Polestar's Q1 revenue figures?
Polestar's first-quarter revenue was $633 million, which was broadly flat compared to the same period last year.
What strategies is Polestar implementing to address margin pressures?
Polestar is accelerating efforts to streamline its business model, improve manufacturing efficiencies, and become leaner.
What are Polestar's upcoming product launches?
Polestar plans to deliver a new Polestar 4 variant later this year, an all-new Polestar 2 in 2027, and the compact Polestar 7 SUV thereafter.

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