Finance
Coty, Interparfums Deny Report of Talks Regarding Boss, Burberry Perfume Licenses
Published by Global Banking & Finance Review®
Posted on April 16, 2026
2 min readLast updated: April 16, 2026
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Coty and Interparfums both deny rumors of negotiations over Hugo Boss and Burberry perfume licenses, flatly rejecting reports by Miss Tweed.
Coty and Interparfums deny report of talks regarding Boss, Burberry perfume licenses
Denials of Sale Talks and Strategic Focus
LONDON/PARIS, April 16 (Reuters) - Coty <COTY.N> on Thursday said it is not in talks to sell any of its prestige brand licenses, denying a report by luxury news site Miss Tweed that the U.S. beauty company was discussing selling its Hugo Boss and Burberry licenses to Paris-based Interparfums.
Coty's Official Statement
"Any suggestion that Coty is in talks to transfer or sell prestige brand licences is categorically false and without merit," a Coty spokesperson said in a statement to Reuters.
Interparfums' Response
Interparfums CEO Philippe Benacin also denied that any talks were taking place.
"There are currently no discussions whatsoever underway," he said.
Coty's Strategic Direction
Focus on Core Brands
U.S.-listed Coty, which withdrew its full-year guidance in February and warned on its third-quarter profits, had said it would focus on core brands under interim CEO Markus Strobel who has been tasked with turning around the company's performance.
Prestige Brands and Strategic Review
Hugo Boss and Burberry Fragrance Lines
Those include the Hugo Boss and Burberry fragrance lines which are among Coty's "prestige" brands and not part of a strategic review underway for its makeup brands.
(Reporting by Helen Reid in London and Dominique Patton in Paris)
Key Takeaways
- •Coty categorically denies any talks to sell or transfer its prestige brand licences, calling the report “false and without merit” (statement to Reuters).
- •Interparfums CEO Philippe Benacin similarly confirms that no discussions are taking place between the two companies.
- •This clarification follows industry speculation amidst Coty’s broader strategy to streamline operations and focus on its core prestige fragrance portfolio.
Frequently Asked Questions about Coty, Interparfums deny report of talks regarding Boss, Burberry perfume licenses
1Are Coty and Interparfums in talks to transfer perfume licenses?
No, both Coty and Interparfums have denied any discussions regarding the transfer or sale of perfume licenses.
2Which brands were rumored to be part of the license talks?
The rumored brands included Hugo Boss and Burberry perfume licenses.
3Who reported the alleged perfume license negotiations?
The report about the negotiations appeared on luxury news site Miss Tweed.
4How did Coty respond to the rumors?
Coty issued a statement categorically denying any talks to transfer or sell prestige brand licenses.
5What did Interparfums say about the reported negotiations?
Interparfums CEO said there are currently no discussions underway regarding license transfers.
