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UK supermarket Morrisons sales growth slows in 'highly competitive' market

Published by Global Banking & Finance Review

Posted on June 17, 2026

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· Last updated: June 17, 2026

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Morrisons' sales growth slows in 'highly competitive' UK grocery market

Slowing Sales Growth Amidst Competitive Market Conditions

By James Davey

Current Trading Environment

LONDON, June 17 (Reuters) - Morrisons said underlying sales growth slowed in its second quarter as the British supermarket group pointed to “highly competitive” trading conditions.

External Economic Pressures

The impact of the Iran war on energy prices, with knock-on effects on consumer spending, is adding to the challenges the UK retail sector faces.

Financial Performance Overview

Second Quarter Results

Morrisons, the UK's sixth-largest grocer, owned by U.S. private equity firm Clayton, Dubilier & Rice, said on Wednesday its like-for-like sales rose 2.2% in the 13 weeks to April 26.

Challenging Backdrop

'CHALLENGING BACKDROP'

That outcome represented a slowdown from 2.8% growth in the previous quarter, reflecting what the retailer called a "challenging backdrop".

Outlook and CEO Commentary

"We have made an encouraging start to the third quarter and have strong plans in place to make the most of the World Cup and Father's Day," CEO Rami Baitieh said.

"While more recent international news creates some grounds for optimism, we continue to monitor the impact of input inflation very closely," he added.

Industry Context and Competitor Performance

Inflation and Market Trends

British inflation unexpectedly held at 2.8% in May as the pace of food price rises slowed, official data showed on Wednesday.

Comparative Sales and Market Position

Morrisons said first quarter total sales rose 1.7% to £4 billion ($5.4 billion), while first half core earnings, or EBITDA, was £323 million, up 5.7%.

The group differs from its main rivals in that it also has its own production operations, making half of the fresh food it sells.

Industry data, published last month, showed Morrisons' sales growth continuing to underperform traditional peers Tesco and Sainsbury's as well as discounter Lidl, which recently overtook Morrisons to become Britain's fifth biggest grocer.

Market leader Tesco will update on trading on Thursday.

Additional Information

($1 = 0.7458 pounds)

(Reporting by James Davey; editing by Sarah Young)

Key Takeaways

  • Growth moderation: Like‑for‑like sales up 2.2% in Q2 vs 2.8% in Q1, marking 14 consecutive quarters of growth (marketscreener.com).
  • Competitive landscape: Discounters such as Lidl have matched or surpassed Morrisons in market share—Lidl reached ~8.4% in April and 8.6% by mid‑May 2026 (thegrocer.co.uk).
  • Inflation and shopper behavior: Grocery inflation has eased to ~3.1%, but market growth remains modest (~1.5%), with promotions driving spending as consumers seek value (igd.com).

References

Frequently Asked Questions

How much did Morrisons' like-for-like sales rise in the latest quarter?
Morrisons' like-for-like sales rose 2.2% in the 13 weeks to April 26.
How does current sales growth compare to the previous quarter?
Sales growth slowed from 2.8% in the previous quarter to 2.2%.
Who owns Morrisons?
Morrisons is owned by U.S. private equity firm Clayton, Dubilier & Rice.
What trading conditions did Morrisons cite in its report?
Morrisons cited 'highly competitive' trading conditions in the UK grocery market.

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