By Suzanne Trainer is Digital Marketing Manager at Beaconsoft Ltd
The coronavirus pandemic has fundamentally changed the way that people interact with each other, as social distancing and stay-at-home directives have forced millions to seek new ways of staying connected.
This shift is certainly reflected by many of the most significant digital marketing trends that have emerged so far in 2021.
Though trends are usually independent of economic factors, COVID-19 was a major influencer throughout 2020 as companies had to adapt to the crisis, with late digital adopters much more likely to be affected than those who had already incorporated digital processes into their operations.
Taking all that has happened over the past 12 months into account, here are 10 of the biggest trends that are set to dominate the digital world in 2021.
- Conversational marketing
With the limitations that the pandemic has placed on businesses’ ability to communicate with consumers, the use of conversational marketing technologies is becoming increasingly prevalent.
These enable companies to interact with customers quickly and at scale by mimicking human dialogue.
Chatbots are just one example of conversational tech, but there are various other micro-interactions that companies are using to establish communications with their customers at a time when doing so otherwise can be particularly difficult.
- Optimised customer experience
In a recent report, the Content Marketing Institute stated its belief that customer experience will be the new battleground for business.
With so many options available to consumers now, companies can no longer rely solely on the strength of their products and services and must also consider what they can do to make their customers’ journey as smooth as possible.
As this trend becomes increasingly common, firms must focus on offering quick, friendly, and knowledgeable responses when conversing with their buyers that will lead to repeat business.
Tech giants like Apple, Google and Mozilla have all recently taken steps to increase privacy controls for users of their browser software, and these changes are expected to shake up the advertising models for most social media and ad networks in 2021.
Also driving this trend is Google’s decision to stop Chrome supporting all third-party cookies by early 2022.
These moves will significantly alter how digital ads are targeted and tracked; affording potential customers a greater level of privacy when surfing online.
A study from Catalyst and Kantar published in April shows that 56% of e-commerce professionals are now allocating funds to data and analytics, making it the top e-commerce service that companies are budgeting for.
As organisations cope with measuring the effectiveness of retail media, many are looking beyond Return on Ad Spend [ROAS] as the only successful metric and are instead focusing on more robust measurement frameworks.
These allow them to better align with overall business objectives and bring unique e-commerce strategies they can implement across retailers.
- Improved communication of availability
According to management consultancy firm McKinsey, the availability of products and services is the top reason why so many customers are currently switching their brand allegiance.
This highlights the importance for companies to update not only their contact details, but their availability also on any online business directories that they are listed on, such as Google My Business.
Many B2C firms typically draw customers on a primarily local level, and business directories allow brands to provide valuable information about opening hours, services provided, geographical location, and more.
Keeping listings updated also enables customers to know of any changes to operating hours, promotions, blogs, or any other information that firms would like to convey.
- Data integrity
Authenticity in data usage and analytics that can be trusted will continue to be a driving factor for digital marketers in 2021.
The availability of digital measurement platforms means marketers can automate a lot of the grind that they would otherwise experience when crunching their data and analytics, freeing up time and resources to be used in other areas of the business.
- Fighting ad fraud
With budgets continuing to be squeezed by the ongoing impact of the pandemic, marketers are scrutinising their marketing spend and looking to ensure that every penny spent is delivering a Return on Investment [ROI].
For far too long, the majority of advertisers have accepted that they do not know where much of their marketing budget is going – with the reality being that most of this is likely being wasted by the likes of fake clicks and bot clicks.
The emergence of platforms such as Beacon means that companies can now get a much more accurate picture of their campaign traffic by identifying activity from non-human sources and removing it from their channels – thereby enabling budgets to be used more wisely.
- Increased social media spending
In the US during the second quarter of 2020, social media budgets accounted for 24% of total marketing budgets.
This figure jumped to 56.4% in Q3, according to Socialbakers.
The trend can be attributed to audiences’ shift towards digital channels, which has presented a challenge for many brands that historically have not focused their advertising campaigns on social media.
Many marketers who were already closely monitoring, measuring and improving their digital audience have been able to succeed in shifting their focus to reflect this.
- E-commerce channel advertising
Digital advertising on e-commerce sites increased significantly in 2020, and will continue to do so throughout 2021 due to the huge shift from shopping on the high street to online shopping.
Figures from eMarketer show that advertising on e-commerce platforms jumped by 39% in 2020, and is expected to grow by another 30% in 2021 as the economic fallout of the pandemic continues to force the closure of high street shops.
- Emotive branding
Audience research is vital for marketers to assess how the habits of their customer base have changed during the pandemic.
Studies suggest that ‘purpose beyond profit’ is becoming a more important factor in a potential customer’s purchase decision, meaning brands are having to think more about how consumer attitudes have shifted.
This was reflected by the choice and inspiration behind some of 2020’s festive adverts from the UK’s big brands, in which diversity, good deeds and making memories all played a key role.
Showing consideration for issues that customers care about will help businesses to demonstrate their consideration for, and commitment to, their brand image.
As the pandemic continues to cause disruption to businesses and society in general, new digital trends are bound to emerge throughout 2021.
With the past year ranking among the hardest for many companies, the struggle to keep up with an ever-changing digital landscape goes on as the threat of further financial hardship looms for those who fail to do so.
That is why it is so important that businesses are aware of the latest digital trends so they can plan for the near future and take full advantage of all that the world of digital has to offer them at this difficult time.
What are the digital trends?
What are the digital trends? This question has been in the minds of business professionals and marketers since the advent of technology. With the latest innovations in the realm of digital technology, it has become very important to understand the impact that it has on the way that you communicate with your clients. While it may be quite overwhelming at first, the truth is that it is a topic that is quite easy to grasp.
When you consider the overall development of the Internet as a platform, it becomes quite clear what the digital trends are. The Internet has truly opened up a new world of possibilities for anyone with an interest in making money online. In the past, people who created websites used to have to do a lot of advertising and promoting in order to get the site known and advertised in major print media, and they also had to make a great deal of contact with customers in order to make sales. Today, there are so many more ways for businesses to make their information known to a wider base of potential customers.
One of the most interesting developments of the digital age is the fact that anyone can use a blog or a website to provide information about their business. In fact, a blog or a website can be an extremely effective medium of communication between a business and its prospective customers. In fact, it is not uncommon for business owners to take their blogs and websites on tour, visiting their prospects and expressing themselves through writing and blogging.
So, what are the digital trends of today? For one thing, businesses are finding that they can utilize social media sites like Facebook and Twitter to get the most coverage for their business. Social media sites provide a great way for the digital marketer to get information out to millions of people who are on line regularly. It allows the marketer to reach into this audience without him or her having to spend countless hours speaking to one person at a time.
Another trend is that the digital marketer has to be plugged into the information flow in order to be heard by a large audience. You can’t just post something on your blog. That doesn’t mean you should do all your talking on your blog! A good digital marketer will be plugged into the various social media websites to get the best possible publicity for their product or service. A good way to do this is by getting involved with the communities online and participating in various discussions. If the digital marketer has some valuable information to offer, he or she may be asked to moderate a conversation.
What are the digital trends of today? One trend that has become very popular is the use of information technology as a marketing tool. Information technology, which includes computer software and hardware such as routers and network printers, has become a very useful way to market a product or service because it allows the marketer to reach into markets that aren’t even physically within his or her company. For example, if the marketer has a great business plan for a service such as voice broadcasting over the Internet, he or she may want to use information technology to market the service rather than advertising. The same goes for selling information technology services, such as network security, remote data backup and data management.
What are the digital trends of the future? The other day, I was talking to someone who is a big into the online community. He told me that one of his favorite pastimes is going to the different forums that are on the Internet. He told me that he gets a ton of information about new products, new services, new software programs and all kinds of other interesting digital information.
What are the digital trends of today? The information technology industry is certainly growing and changing. In fact, I’m not even sure what will be the next “hot” topic. One thing is for certain, the information technology industry will continue to change with it’s own advancements.
How digital marketing has evolved?
Just a decade ago, marketing was mostly limited to print ads and the most popular forms of advertising were still radio and television commercials. With today’s advanced digital technology, it has given rise to what is called digital marketing. Digital marketing is a modern interpretation of direct marketing. The evolution of digital marketing has presented marketers with a new opportunity. It allows companies to reach out to a wider audience by using the Internet, rather than the more traditional forms of media.
Traditional direct marketing requires a person to design and create a print or television ad and then have it put out in hopes of reaching a targeted audience. This form of advertising is still very effective, but the advent of digital marketing has made it possible to reach audiences around the world. Now, when someone goes on the Internet to search for a particular product or service, they will be exposed to the product or company.
Why should a company even consider doing business online? Well, there are several reasons why companies are doing so. One reason is that today’s consumer has become increasingly health conscious and they want to know that their food and beverages are safe. People want to know that the products they buy are not made with dangerous chemicals.
Another reason is that people want to be able to access information from the point of view of their fingertips. They want to be able to conduct research on products without traveling to an actual store. Digital marketing gives companies the chance to take their brand awareness across the Internet, promoting their products in a way that simply can’t be done offline. In addition, this type of marketing also offers marketers the chance to reach more potential consumers, unlike other types of online marketing.
How has digital marketing evolved? First of all, there was the old-fashioned face to face advertisement. This was done by hiring an individual to come to your store and give a sales pitch about your products. This worked quite well for awhile, but as technology evolved, it no longer produced the same results that companies were looking for. It didn’t matter if a person actually walked by your store or if they were on the Internet. All they cared about was whether they saw your face or not.
Now, there are a number of different ways that you can advertise your products or services. For example, you can use television, radio, newspaper ads, billboards, etc. However, there are a number of downsides to each of these options. For one thing, television ads are typically very expensive for small businesses. Secondly, they take time out of your day and may not produce results that are as immediate as you would like.
What has now emerged as the winner in online digital marketing is video marketing. It is simple to create and you can target a very specific group of individuals. Also, this is a very fast way to post information about your company. As long as your content provides value and helps to build brand awareness, your business will be on its way to creating a ton of profits.
How much money do you think you spend per year on traditional advertising? This is a staggering amount of money and it doesn’t even factor in brand awareness that are created through other forms of advertisement. You could probably make up for this loss through other forms of media without having to raise your prices, but not increasing them in order to compete with the incredibly large advertising budgets that are now available. This is why the question “How digital marketing has evolved?” is so important. If you want to stay ahead of the game and you want to be seen as an expert in your industry, you need to be able to communicate with your customer base in a way that gets their attention and builds brand recognition.
Why is the digital marketing important present era?
Why is the digital marketing important in the present age? With the ever-progressing technology the world has seen, digital marketing is a part of the marketing arena that is fast developing. With its huge reach, a company’s reach can be easily accessed. With the help of this marketing tool, the customers can also get into contact with the company and can interact with them. Therefore it has become as important as the offline marketing tools.
One of the reasons is that these days with the advancement of the internet, the reach of the company can be easily accessed by millions of people all around the world. In fact, the internet has become a major source of interaction for people. This means that with the simple click of the mouse one can get in touch with the company. Moreover, these days people are using different kinds of devices to access the internet and this makes it more interesting.
It can be rightly said that the modern era has revolutionized everything one can think of. Therefore, why is the digital marketing important in the present era? With the development of the internet there are millions of people who are using it and a huge number of organizations are opting for this method of marketing. The people can easily get into contact with the organizations through the various ways available on the internet.
With the help of digital marketing it becomes easy for the people to reach out to the audience. For example, if someone visits your website he/she can see what products you are offering and how can they reach out to you. It is very important to have an online presence because if people do not know you exist you cannot ever satisfy their requirements. Therefore it is very important for any company to have a strong presence on the net and reach out to the audience.
There are several types of marketing methods available in the market. However, all the marketing methods are useful for the company and the people using them. When you choose the best marketing methods you will be able to grab the attention of the audience and get more conversions.
If you want to earn a lot of money from the internet, you must use the digital marketing very efficiently. You should choose the best digital marketing importance so that you can reach out to the audience effectively and earn lots of money. The methods of digital marketing are many. However, you should choose the most effective method so that you can get a lot of money.
In the present era there are various different techniques available for the marketing and advertising purposes. The main aim of the companies is to earn profit and that can be done through the effective use of the digital marketing in the present. There are several reasons as to why the digital marketing is important. This includes using the latest techniques in the market to promote the product or service. Most of the people do not have much knowledge about the tools which are used for the promotion purpose and hence, these tools help them to get more conversions and hence earn lots of money.
When you choose the best methods of digital marketing, you will be able to earn lots of money through the internet. Most of the companies which are engaged in the marketing of digital marketing are very successful. This can be attributed to the fact that they have made use of the best available resources and methods for the marketing of the product or the service.
How can you do digital marketing?
With the advent of the internet, digital marketing has taken its place as the marketing tool of choice for many business owners. These days, a company does not need to put out thousands of dollars worth of capital to compete in the market. Instead, they need only pay a token amount or perhaps nothing at all, and their customers are able to make purchases right from their desktops. However, just because it is convenient for customers to do business with you online, this does not mean that it is ideal. As you will soon discover, there are a few pitfalls that you should watch out for if you want to make sure your venture into digital marketing is a success. Digital marketing requires creativity and know how, but you must be able to avoid the simple mistakes that could halt your progress before you even get off the ground.
The first mistake that you could make when it comes to digital marketing is to use what you call “spamming”. In other words, you spam your email messages with dozens or even hundreds of sales messages. This is not only an expensive mistake but also an ineffective one. You might get a few sales here and there when a potential customer is pinged by one of your emails, but if this traffic is from sources that do not purchase products, you are wasting your time.
The second mistake that you could make when it comes to digital marketing is to use blind spots. This is an inane term, but it refers to the tendency of people not to see your offers, or they may just ignore them. The goal of any digital marketing campaign is to get as many eyes onto your offers as possible. So, if you have a video explaining how your product or service can benefit someone, but you never include a link to your website, it is unlikely that the prospect will even look at your offer. If this happens, you have wasted your money!
Perhaps, the worst mistake that you can make when considering how can you do digital marketing? Over-stuffing your emails with sales messages! Your email messages should be free of sales messages and have information about the services or features you provide. Don’t make the mistake of sending out hundreds of emails with sales pitches. Instead, focus on giving the reader useful tips, recommendations and free guidance about what your company can do for them.
How can you do digital marketing? You need to find a niche that you are passionate about and make sure that you are using your digital marketing consultant resources in that niche. Also, you need to make sure that you are not getting overloaded with email campaigns. This will cause you to lose focus and really concentrate on those activities that will take your business to the next level.
How can you do digital marketing? Find the best practices for your business and stay abreast of industry trends. A digital marketing consultant will help you identify which platforms are best used for your type of business. Also, the digital marketing consultant can help you develop the right strategies that will drive your digital marketing through the roof.
How can you do digital marketing? You need to keep in mind that marketing is one of the few strategies that will allow you to reach an incredible amount of people for very little cost. Using an affordable digital marketing consultant is one of the best ways to help you maximize your marketing efforts.
So, how can you do digital marketing? The answer really all depends on your budget, marketing strategy and expertise. If you have a small business and are still struggling to get customers to your website, you might consider trying PPC marketing or using email marketing to build your lists. For larger businesses there are many options when it comes to effective digital marketing.
What are the digital marketing strategies?
What are the digital marketing strategies? For sure, marketing is a continuous process that is why it is important to make constant efforts in order to keep your business on its right track. The internet has indeed helped countless people earn great incomes and make their dreams come true. In fact, more people are now seeing the potential of using the internet as a promotional tool so if you are one of those people, read on and find out some of the topnotch digital marketing strategies that can help you promote your business.
Social Media Marketing This kind of marketing is considered by many business owners as one of the most effective marketing tools today. It is a strategy wherein you would be able to reach out millions of people in just a matter of time through the help of various social networking sites such as Facebook, Twitter, YouTube and many more. Social media is said to be the next big thing in terms of marketing since this method enables businesses to reach out to more consumers as well as create a sense of community among them. It is not surprising why more businesses are now seeing the great potential of this medium as a way to get closer to their clients and customers. But before you embark on this venture, it is important that you take note of some guidelines so that you would be able to enjoy its full benefits. These tips include knowing your target audience, creating a great profile, making connections with people who are influential and wise, and most of all, knowing your product.
Social Media Marketing If you are looking for a way to boost your sales and marketability, then social media would be the ideal place for you. You can use Facebook, Twitter and YouTube to let the world know about your new products. Moreover, you can also make friends with other individuals and engage them in various activities so that you can make your presence felt. These are some of the most popular digital marketing strategies that you can use on Facebook.
Email Marketing This is perhaps one of the easiest digital marketing strategies that you can try. All you need to do is to create a simple and yet catchy email campaign that would let people know about your company. It is recommended that you create a separate email for each product and service that you will be offering so that you would not be stuffing your messages into one single email that may not even be effective. Once you have completed this task, you can start using the campaign to let people know about your products. However, there are times when your messages would end up in spam boxes, which are just annoying.
Online Ads Most online companies rely on online ads in order to let people know about their products and services. However, they often overlook the importance of strategic placement so that they might not be able to benefit fully from it. In order to improve your online advertising efforts, you can start by having your ads appear at the right places.
Social Media has been quite helpful for every type of businesses, including those who are engaged in digital marketing strategies. With social media, you can build a good reputation as a valuable resource for your followers and also get them to share your content with their friends. In addition to that, social media allows you to interact with your potential and current customers as well. This will allow you to convert traffic into leads or sales. It is therefore important that you make use of your accounts in a more strategic manner.
SEO/SEM If you are looking for what are the digital marketing strategies? Search Engine Optimization is one of the most effective and efficient methods you can apply to improve the visibility of your website. The main objective of SEO is to rank your site well in search engines, allowing it to appear in searches whenever someone uses keywords related to the content of your site. You can optimize your content by using keywords, title tags, and meta tags. In addition to that, you should also make use of directory submissions, article submissions and press releases.
Email Marketing You can benefit from what are the digital marketing strategies, too, when it comes to email marketing. This method can provide you with information about your product and let you reach out to your target market. You need to keep in mind that you should not overload your emails, as this can lead them to spam folders. Instead, you can use them to promote a giveaway event, or even provide information updates.
Why do you need digital trends?
Why do you need digital trends? If you are a young entrepreneur, or an expert in your field, you need to stay abreast of the latest technology, industry trends, and even new applications. If you are just entering the market or working within the industry, you want to have all the best advice available, so that you can grow and expand your business quickly.
How do you access this information? Do you have a computer and Internet access at home? If you don’t, you will probably need to buy a laptop or access to a network. The better your computer and Internet connection, the quicker you will be able to get your information.
Now, if you are just starting out, you don’t have a lot of money. How will you afford the programs and training that you need? How do you pay for business luncheons and dinners with top industry leaders? You can’t afford not to be on top of the business world, right?
So, you need to know what these trends are. Why do you need them? Digital Trends is information about the current state of technology, trends in new technology, and emerging trends. They are important because they will affect your ability to communicate, adapt, and compete. When you are ready to take advantage of the trends you need to know what they are.
Why do you need digital trends? Because the world of business changes so fast that you need to stay ahead of the curve in order to be successful. If you are like most businesses, you spend tons of time researching customers, prospects, competitors, suppliers, etc. This information needs to be accurate and up-to-date so that you can make smart business decisions. It is vital that you understand all of the trends that affect the business world today.
Why do you need digital trends? The reason is simple. You must know what is hot, what is not, what people are talking about, etc. If you don’t have this information, then you will be stuck with outdated information which can prove to be detrimental to your business. Trend information will help you stay one step ahead of the competition.
Why do you need digital trends? If you want to stay a step ahead of your competitors, then you need to get in front of the trend and be aware of it. Getting in front of the competition or at least knowing what they are doing will give you a huge advantage over your competition. You may even be able to outpace them and be the business leader.
Why do you need digital trends? Now that you know why you need them, you can begin to take advantage of the great technology that is available to you. You can use digital trends to your advantage and let the trends to help you make more money, while driving less traffic to your website. You can be on top of the game and have more visitors, sales, and profits.
What should you look for when looking at the trends that are available for you to choose from? A good place to start is the Internet. You can use search engines, blogs, websites, and other resources to get the information that you need.
You can even track the digital trends that are available for you and know what they are doing. This can help you create an agenda for your business and let them know what you think of their tactics. Sometimes a little fighting never hurt anyone.
You may be thinking that there is no point in fighting with someone who is more experienced. They may have a more powerful and successful business than you do and you will be left in the dust. Let them battle it out on the Internet and see who comes out on top. You may learn something that you didn’t know before. It may be that you will have to change your business model or strategy.
If you want to be ahead of the competition you need to make sure that you are paying attention to the digital trends that are available for you to see. This can be done in two different ways. You can pay a lot of money to have someone come into your company and study your business and write reports about what you need to change. This can be costly and time consuming. Alternatively, you can do all of this by yourself in your spare time.