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Image for GumGum Announces Industry’s First 100% Brand Safe Ad Exchange
Top Stories

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impr...

16th March, 2023

Image for Accountant Brian Murphy – Key Practical Marketing Advice for 2023
Finance

Accountant Brian Murphy – Key Practical Marketing Advice for 2023

In the face of rapid changes, including the market aftershock of the pandemic and continued economic...

10th March, 2023

Image for Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US
Top Stories

Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US

Kristen Friesen assumes new role in response to growing demand on both sides of the pond Global tech...

7th March, 2023

Image for Automated Creative launches in the US and Canada
Top Stories

Automated Creative launches in the US and Canada

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Cr...

2nd March, 2023

Image for How can SaaS brands grow their online presence?
Business

How can SaaS brands grow their online presence?

By Ronn Torossian, Founder & Chairman of 5WPR. The business world has seen a surge in SaaS companies...

28th February, 2023

Image for Exclusive-Microsoft’s Bing plans AI ads in early pitch to advertisers
Technology

Exclusive-Microsoft’s Bing plans AI ads in early pitch to advertisers

By Sheila Dang (Reuters) – Microsoft has started discussing with ad agencies how it plans to make mo...

17th February, 2023

Image for GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV
Top Stories

GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV

Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accredita...

9th February, 2023

Image for SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising
Technology

SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising

The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footpr...

9th February, 2023

Image for Emerging Trends of OpenGPT and AI’s use in Digital Marketing Services
Business

Emerging Trends of OpenGPT and AI’s use in Digital Marketing Services

Digital marketing is always evolving. Keeping up with the latest trends can be a challenge. One of t...

6th February, 2023

Image for National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising
Technology

National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising

National World, a leading UK media company, announced today the launch of its self-serve advertising...

26th January, 2023

Image for VeraViews Welcomes Hoopla Digital as a Demand Partner
Business

VeraViews Welcomes Hoopla Digital as a Demand Partner

VeraViews responds to increasing demand as it continues to increase trust and value across the media...

26th January, 2023

Image for Here’s what Twitter lost in advertising revenue in final months of 2022
Top Stories

Here’s what Twitter lost in advertising revenue in final months of 2022

By Jessica DiNapoli and Richa Naidu NEW YORK/LONDON (Reuters) – Top advertisers on Twitter slashed t...

20th January, 2023