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David Murray joins VeraViews as Demand Director
The experienced commercial operator will help VeraViews in its mission to increase trust and value a...
18th January, 2023
digital marketing
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Adnami appoints Jeetesh Luhar as International Sales Director
Jeetesh joins as Adnami doubles down on growth; moving to scale up mode in the UK and beyond Ad tech...
6th December, 2022
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Leading US Brand Johnsonville Announces Results of First Intrinsic In-Game Ad Campaign with GumGum and Frameplay
Ground-breaking campaign quadruples industry standards for ad recall and purchase intent GumGum, a c...
30th November, 2022
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Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals
Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campa...
29th November, 2022
Business
USING CONTENT TO OVERCOME THE COST OF SEARCH MARKETING
By Garry Hamilton, Chief Growth Officer and Founder of Equator Given the fact Google is one of only...
16th November, 2022
Business
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with Gu...
15th November, 2022
Business
Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
PXYZ invests further into proving relationship between attention and brand outcomes London, UK – 15t...
15th November, 2022
Business
Promote.io launches nano-influencer marketplace platform to revolutionise social media marketing
Promote.io, the online marketplace for nano influencers and brands to connect, is pleased to announc...
14th November, 2022
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L’Oréal denies report saying it suspended Twitter ad spending
(Reuters) -Cosmetics maker L’Oréal SA said it had not suspended advertising spending on Twitter, den...
3rd November, 2022
Business
Bubbl announces launch of Bubbl Lite to serve the SME market
The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile...
25th October, 2022
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Digital ad market shows ‘signs of life’ but economy clouds 2023 outlook
By Sheila Dang and Katie Paul (Reuters) – When Snap Inc kicks off the third-quarter earnings season...
19th October, 2022
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YouTube expands audio and podcast advertising for brands
By Sheila Dang (Reuters) – Alphabet Inc’s YouTube will expand ways for advertisers to reach music an...
18th October, 2022