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Netflix ad-supported plan to launch in November at $7 a month
By Dawn Chmielewski and Lisa Richwine LOS ANGELES (Reuters) -Netflix Inc said on Thursday it will in...
14th October, 2022
digital marketing
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Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewi...
13th October, 2022
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YouTube in challenge to TikTok to give Shorts creators 45% of ad sales
By Dawn Chmielewski and Paresh Dave LOS ANGELES (Reuters) -YouTube unveiled a new way for creators t...
20th September, 2022
Business
Building Effective Leaders In Digital Marketing
By Amanda Walls, Founder and Director of Cedarwood Digital The digital marketing industry has boomed...
16th September, 2022
Business
How China became big business for Twitter, from blocking to blue checks
By Fanny Potkin, Eduardo Baptista and Tony Munroe SINGAPORE/BEIJING (Reuters) -Even as China bars 1....
13th September, 2022
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New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US
Sponsored Feature Presented by Lumen In conjunction with Lumen, TVision set to expand its panel to t...
8th September, 2022
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SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution
Sponsored Feature Presented by GumGum London, UK, 6th September 2022: GumGum, a contextual-first glo...
6th September, 2022
Business
New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Centre of the Brand-Consumer Relationship
Sponsored Feature Presented by impact impact.com, in partnership with WARC, examines how the pandemi...
23rd August, 2022
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Adverty and Yazle announce exclusive in-game ad partnership in MENA region
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-p...
18th August, 2022
Business
Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
Sponsored Feature Presented by Cavai The integration will enable conversational programmatic buys at...
2nd August, 2022
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Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-p...
28th July, 2022
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Google results avoid disaster, with search ads topping Wall Street targets
By Paresh Dave and Nivedita Balu (Reuters) -Google parent Alphabet Inc on Tuesday posted quarterly s...
26th July, 2022