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Shein says legal dispute with Lacoste ongoing - Finance news and analysis from Global Banking & Finance Review
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Shein says legal dispute with Lacoste ongoing

Published by Global Banking & Finance Review

Posted on July 10, 2026

1 min read

· Last updated: July 10, 2026

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Shein Responds to Ongoing Legal Dispute With Lacoste After French Court Ruling

Overview of the Shein-Lacoste Legal Dispute

PARIS, July 10 (Reuters) - Shein said on Friday, after a decision awarding Lacoste damages in a French court, that legal proceedings were ongoing.

French Court Awards Damages to Lacoste

• A French court awarded Lacoste damages of €110,000 ($125,741) following a dispute over the sale of items with the Lacoste crocodile logo on the Shein platform.

Shein's Response to the Ruling

• "The decision issued on 9 July 2026 relates only to interim proceedings. The substantive proceedings remain ongoing, and there has been no final determination on the merits of the case," a Shein spokesperson said in a statement.

• "SHEIN takes the protection of intellectual property rights seriously and has cooperated with Lacoste throughout these proceedings, including by promptly removing the products at issue once notified."

Background on Lacoste

• Founded in 1933 by French tennis champion Rene Lacoste, the brand took its famous logo from his nickname "The Crocodile". Swiss family-held company Maus Freres acquired the brand in 2012.

Currency Exchange Rate

($1 = 0.8748 euros)

(Reporting by Helen Reid. Writing by Makini Brice. Editing by Mark Potter)

Key Takeaways

  • A Paris court issued an interim order on July 9, 2026, granting Lacoste €110,000 in provisional damages in a French intellectual property dispute over the crocodile logo (boursorama.com).
  • Shein clarified that this ruling is not final—substantive proceedings on the merits are still underway (boursorama.com).
  • Shein emphasized that it takes intellectual property rights seriously and cooperated with Lacoste by promptly removing the alleged infringing products upon notification (boursorama.com).
  • Lacoste, famous for its crocodile logo, was founded in 1933 by tennis legend René Lacoste and André Gillier, and has been fully owned since 2012 by Swiss family-held Maus Frères SA (corporate.lacoste.com).

References

Frequently Asked Questions

Why did Lacoste take legal action against Shein?
Lacoste sued Shein over the sale of items featuring the Lacoste crocodile logo, claiming intellectual property infringement.
What was the outcome of the recent French court decision?
A French court awarded Lacoste €110,000 in damages related to the interim proceedings of the case.
Is the legal dispute between Shein and Lacoste over?
No, Shein says the substantive legal proceedings are still ongoing and no final decision has been made.
How has Shein responded to the court case?
Shein stated it takes intellectual property rights seriously and has cooperated by removing the disputed products when notified.
Who owns the Lacoste brand?
Lacoste was acquired by Swiss family-held company Maus Freres in 2012.

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