Finance

Remy breaks years of sales declines and still disappoints

Published by Global Banking & Finance Review

Posted on April 30, 2026

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· Last updated: April 30, 2026

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Remy breaks years of sales declines and still disappoints

Remy Cointreau Ends Sales Decline but Fails to Meet Analyst Expectations

Remy Cointreau's Annual Sales Performance and Market Challenges

By Emma Rumney

Annual Sales Results and Analyst Expectations

LONDON, April 30 (Reuters) - Remy Cointreau reported positive annual sales on Thursday for the first time since 2023 but still fell short of forecasts, undermining CEO Franck Marilly's promise to start a "new era" for the French spirits maker this year.

The maker of Remy Martin cognac and Cointreau liqueur reported 0.2% organic growth in annual sales, narrowly avoiding a third consecutive annual decline but slightly short of analyst expectations.

Remy shares were down 2.5% by 0744 GMT, compared to fall of around 1% across French stocks.

Cognac Sales and CEO Strategy

Sales of cognac, Remy's core product for which demand has fallen sharply in recent years, were also below analyst forecasts.

Marilly took over as CEO in June, promising to revive performance and make the company less vulnerable to economic cycles, even if that meant cutting cognac prices to grow volumes.

He is set to lay out his strategy in detail in June. He promised 2026 would mark a new era for Remy when presenting its first-half in November.

External Market Pressures

Soaring living costs and tariffs in Remy Cointreau's main markets of the U.S. and China have hit the company hard.

More recently, the Iran war has disrupted sales of luxury drinks in airports and threatens to further dent demand, as well as raise producers' costs for bottles, grain and other raw materials.

Analyst Reactions and Market Outlook

RESULTS HAVE NOT CHANGED THE NARRATIVE, ANALYST SAYS

Fourth Quarter Performance

Cognac sales rose 15.5% in the fourth quarter, supported by strong performance in China, where Remy benefited from a "very favourable" comparison base a year earlier, the company said.

In the Americas, Remy said it recorded a "slight decline" though efforts to revive U.S. sales of the cheaper version of its Remy Martin cognac helped an improvement versus the third quarter.

Analyst Commentary

Laurence Whyatt, analyst at Barclays, said Remy's fourth quarter showed an acceleration, but this was largely driven by timing effects.

"Overall, this was a weaker print than expected," he said. "The results do little to change the broader narrative of timing-driven volatility and still-challenging underlying demand conditions."

(Reporting by Emma Rumney; Editing by Sherry Jacob-Phillips, Thomas Derpinghaus, Louise Heavens and Barbara Lewis)

Key Takeaways

  • Annual organic sales grew 0.2%, ending a decline streak but still below consensus (~€938 m) (investing.com)
  • Q4 organic sales jumped sharply (~8.9%) and cognac sales rose 15.5%, buoyed by China, yet full‑year figures fell short (investing.com)
  • CEO Franck Marilly’s turnaround plan ‘RC Forward’ is underway; strategy to be detailed in June amid external pressures like tariffs and geopolitical disruption (just-drinks.com)

References

Frequently Asked Questions

Did Remy Cointreau achieve sales growth in the latest fiscal year?
Yes, Remy Cointreau reported 0.2% organic growth in annual sales, its first positive result since 2023, but still fell short of analyst forecasts.
What challenges did Remy Cointreau face in its main markets?
Remy Cointreau was affected by soaring living costs, tariffs in the U.S. and China, and disruption from the Iran war impacting luxury drink sales in airports.
How did Remy's cognac perform in the fourth quarter?
Cognac sales rose 15.5% in the fourth quarter, mainly driven by strong performance in China and favorable year-on-year comparisons.
What is CEO Franck Marilly's strategy for the company's future?
CEO Franck Marilly plans to reduce vulnerability to economic cycles, possibly by cutting cognac prices to increase volumes, with a detailed strategy due in June.
How did investors react to Remy Cointreau’s results?
Remy Cointreau shares dropped 2.5% after the earnings release, underperforming the general French stock market.

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