Finance
Pernod CFO Says Talks With Brown-Forman Are "ongoing"
Published by Global Banking & Finance Review®
Posted on April 16, 2026
1 min readLast updated: April 16, 2026
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Published by Global Banking & Finance Review®
Posted on April 16, 2026
1 min readLast updated: April 16, 2026
Add as preferred source on GooglePernod Ricard’s CFO Helene de Tissot confirmed on April 16 that merger talks with Brown‑Forman are active but no further comment will be issued. Meanwhile, U.S. spirits firm Sazerac has reportedly bid about $15 billion to acquire Brown‑Forman, adding competitive pressure.
PARIS, April 16 (Reuters) - Pernod Ricard's talks to merge with U.S. rival Brown-Forman are continuing, Pernod Ricard's finance chief said on Thursday.
Helene de Tissot told a conference call with analysts that talks are "ongoing", adding the company does not intend to communicate further.
U.S. spirits group Sazerac has also offered to buy Brown-Forman for about $15 billion, a source familiar with the matter said on Wednesday, complicating Pernod Ricard's attempt to merge with the Jack Daniel's maker.
(Reporting by Dominique Vidalon. Editing by Dominique Patton)
Yes, Pernod Ricard's CFO confirmed that talks with Brown-Forman regarding a potential merger are ongoing.
U.S. spirits group Sazerac has also made an offer to buy Brown-Forman, reportedly around $15 billion.
Pernod Ricard stated that it does not intend to communicate further about the merger discussions at this time.
The competing offer from Sazerac complicates Pernod Ricard's ongoing merger attempt with Brown-Forman.
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