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Novo Nordisk open to direct New York listing, CEO Doustdar tells FT - Finance news and analysis from Global Banking & Finance Review
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Novo Nordisk open to direct New York listing, CEO Doustdar tells FT

Published by Global Banking & Finance Review

Posted on September 23, 2026

2 min read

· Last updated: September 23, 2026

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Novo Nordisk Open to Direct New York Listing, CEO Doustdar States

Novo Nordisk Considers Direct NYSE Listing Amid Competitive Pressures

Current Trading Structure and Potential Changes

Sept 23 (Reuters) - Novo Nordisk is open to considering a direct New York Stock Exchange listing, replacing the American depositary receipts through which US investors currently trade its shares, CEO Mike Doustdar told the Financial Times in an interview published on Wednesday.

Importance of the US Market

The US accounts for more than half of Novo's revenue and the bulk of sales of its diabetes and obesity drugs, but the Danish drugmaker is under pressure to regain momentum in the weight-loss market against rival Eli Lilly.

CEO Doustdar’s Perspective on Direct Listing

"I clearly do see some advantages with that," Doustdar told the newspaper when asked whether Novo would consider a direct listing on the New York Stock Exchange.

"Our investor community to a larger extent has shifted over the last 20 years (outside of) Scandinavia, and we are increasingly speaking to investors in the US. . . in addition to (our long-term investors)," Doustdar added.

Discussions and Company Position

Doustdar said the idea of a direct US listing had been discussed over the past decade, but there had been no "active dialogue or discussions" about it since he became CEO last year.

"I’m a type who doesn’t start with a 'no' typically; I start with 'maybe. "Can you give me the pros and the cons of that and let’s have a dialogue and discussions about it," Doustdar also said, though he stressed that the company is not currently exploring the idea. 

Market Performance and Industry Context

Wegovy Launch and Market Value Surge

Novo, which is primarily listed in Copenhagen, rode a wave of demand after launching weight-loss drug Wegovy in 2021, helping it become Europe's most valuable listed firm in 2023 with a market value of more than $600 billion.

Novo Nordisk didn't immediately respond to a Reuters request to comment outside regular business hours.

Recent Share Performance and Competitive Landscape

Since then, however, Novo's shares have fallen more than 70% since its peak, while Lilly's have risen. Sales of Lilly's rival weight-loss treatment, Zepbound, are expected to exceed Wegovy sales this year by more than $7 billion, according to LSEG data. 

Reporting Credits

(Reporting by Rishabh Jaiswal in Bengaluru; Editing by Sherry Jacob-Phillips and Rashmi Aich)

Key Takeaways

  • A direct NYSE listing could eliminate ADR fees and streamline U.S. investor access, offering better market-driven pricing and avoiding value ‘left on the table’ in IPOs (directlylisted.com).
  • Drawbacks include potential volatility due to lack of underwriter price support, no guaranteed capital raise, and concerns around traceability and investor protections (directlylisted.com).
  • Novo Nordisk’s heavy reliance on the U.S. for over half its revenue (especially for diabetes and obesity drugs) underscores the strategic appeal of aligning its listing structure with its key investor and market base (cincodias.elpais.com).

References

Frequently Asked Questions

Is Novo Nordisk considering a direct listing on the New York Stock Exchange?
Novo Nordisk is open to considering a direct NYSE listing, but there are no active discussions at this time, according to CEO Mike Doustdar.
How do US investors currently trade Novo Nordisk shares?
US investors currently trade Novo Nordisk shares through American depositary receipts (ADRs).
Why is Novo Nordisk considering a direct US listing?
A direct US listing could benefit Novo Nordisk by aligning with its shifting investor base, which now includes more US investors and accounts for over half its revenue.
How is Novo Nordisk performing against Eli Lilly in the weight-loss market?
Novo Nordisk is facing pressure as Eli Lilly’s Zepbound is expected to surpass Wegovy’s sales by over $7 billion this year.
Where is Novo Nordisk primarily listed?
Novo Nordisk is primarily listed on the Copenhagen Stock Exchange in Denmark.

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