Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Technology

McDonald’s creates new unit to focus on global digital app

2021 07 26T151515Z 1 LYNXMPEH6P13O RTROPTP 4 MCDONALD S JAPAN Q2 RESULTS - Global Banking | Finance

By Hilary Russ

NEW YORK (Reuters) – McDonald’s Corp is bringing its digital, data analytics, marketing, restaurant development and operations segments into one unit as it focuses on driving growth through its global app and new MyMcDonald’s Rewards program, the company said on Monday.

The company rolled out https://www.reuters.com/business/retail-consumer/mcdonalds-launch-loyalty-program-across-us-july-2021-06-22 MyMcDonald’s Rewards on July 8 as fast-food chains have raced to launch loyalty programs to spur sales, reach younger consumers and give customers more ways to order.

To lead the new unit, McDonald’s promoted Manu Steijaert to a new global chief customer officer position, effective Aug. 1 and reporting to Chief Executive Officer Chris Kempczinski. Steijaert previously ran international operated markets including European countries, Russia and Australia.

Nearly half of all restaurant customers use at least one loyalty program, particularly when ordering fast-food, according to a consumer survey from loyalty program provider Paytronix Systems Inc and PYMNTS.com.

The programs rake in valuable data about customers’ food orders and habits, which restaurants use to push specialized deals in the hope of getting people to eat there more often and spend more money on extra items.

McDonald’s has more than 40 million active app users in its biggest six markets and now offers delivery in more than 30,000 restaurants, Kempczinski said in an internal message seen by Reuters. The company created the team “to remove some internal barriers and silos that ultimately lead to a fragmented customer experience,” Kempczinski said in the memo.

The company reports second-quarter earnings results on Wednesday.

(Reporting by Hilary Russ; Editing by Will Dunham)

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post