15.68
+2.35%
Close of 9 Nov 2026, in USD
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About Where Food Comes From
From its filings with the US Securities and Exchange Commission
Where Food Comes From is based in Castle Rock, Colorado. Its shares trade on Nasdaq under the ticker WFCF. The SEC classifies its business as prepackaged software. In the fiscal year to 31 December 2025, it reported revenue of $24.9m and net income of $1.5m. At that date it held total assets of $12.9m and shareholders' equity of $9.3m. By business, Verification and Certification Service Revenue [Member] brought in 80.8% of revenue, followed by Product [Member] at 14.5% and Professional Services [Member] at 4.7%.
Company facts
- Sector
- Industrials
- Industry
- Professional Services
- Listed since
- 15 Nov 2006
- Employees
- 89
- Website
- wherefoodcomesfrom.com ↗
- Head office
- 202 6TH STREET, CASTLE ROCK, CO, 80104
- Classification
- Services-Prepackaged Software
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. John SaundersChairman of the Board, Chief Executive Officer, Co-Founder, since 1998$531,205
- Mrs. Leann SaundersPresident, Co-Founder, Chief Operating Officer, Director, since 1998$531,205
- Mrs. Dannette HenningChief Financial Officer$414,732
- Mr. Jason FrancoChief Technology Officer
- Mr. Tom HeinenIndependent Director$34,270
- Mr. Peter LapaseotesIndependent Director$31,270
- Mr. Adam LarsonIndependent Director$49,270
- Mr. Graeme ReinIndependent Director$37,270
- Mr. Jay PfeifferManager - Investor Relations
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Established Reputation: Where Food Comes From Inc has built a strong reputation in the industry for its commitment to providing reliable and credible food verification and certification services.
- Extensive Expertise: The company possesses deep knowledge and expertise in the agriculture and food industries, allowing them to deliver comprehensive solutions to clients.
- Strong Network: Where Food Comes From Inc has successfully developed strategic partnerships and collaborations with various stakeholders, including farmers, retailers, and consumers.
Weaknesses
- Dependence on External Factors: The company's success is influenced by factors beyond its control, such as government regulations and consumer trends.
- Limited International Presence: Where Food Comes From Inc primarily operates within the domestic market, which may restrict its growth potential in emerging global markets.
- Relatively Small Size: Compared to larger competitors, the company's size may pose certain limitations in terms of resources and capabilities.
Opportunities
- Increasing Consumer Awareness: As consumers become more conscious about the origin and quality of their food, the demand for verification and certification services is expected to rise.
- Growing Organic and Sustainable Practices: The increasing adoption of organic and sustainable farming practices presents an opportunity for Where Food Comes From Inc to expand its services in this niche market.
- Technological Advancements: Embracing innovative technologies, such as blockchain and IoT, can enhance the company's ability to trace and authenticate food products, thus opening up new avenues for growth.
Threats
- Intense Competition: The industry is highly competitive, with the presence of both established players and new entrants, making it challenging for Where Food Comes From Inc to maintain market share.
- Economic Volatility: Fluctuating economic conditions and consumer spending patterns may impact the demand for the company's services.
- Regulatory Changes: Changes in government regulations or policies can have a significant impact on the operations and profitability of Where Food Comes From Inc.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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