25.20
-1.56%
Close of 9 Nov 2026, in SEK
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About Vuxen Group
Its shares trade on Nasdaq Stockholm under the ticker VUXEN.ST. It has been listed since 14 February 2022. In the fiscal year to 30 April 2026, it reported revenue of SEK 245.7m and net income of SEK 11.6m. At that date it held total assets of SEK 138.5m and shareholders' equity of SEK 104.8m.
Purefun Group AB engages in the operation and development of an online platform for e-shopping. The company is headquartered in Helsingborg, Skane. The company went IPO on 2022-02-14. Purefun Group is a group within e-commerce. The e-commerce business consists primarily of the websites Vuxen.se, Vuxen.no, Vuxen.dk, Vuxen.fi, Kondomeriet.com, Doggie.se and Doggie.no. The firm has a market position and registered trademark (Adult) within the target group. The market for products in sexual health is undergoing a shift from being a smaller niche product to becoming a normalized product that is sold both in specialized specialty stores but also at Apotek. With e-commerce Doggie, Purefun Group addresses this market with a multi-brand approach with a wide range of brands. The dog products market is undergoing a shift from traditional commerce to e-commerce whose growth rate is higher.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 14 Feb 2022
- Website
- purefungroup.com ↗
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Vuxen.se, Vuxen.no, Vuxen.dk, Vuxen.fi, Kondomeriet.com, Doggie.se, and Doggie.no are key e-commerce platforms for sexual health products.
- The company holds a registered trademark (Adult) within the target group for sexual health products.
- The market for sexual health products is shifting from niche to mainstream, sold in Apotek and specialty stores.
Weaknesses
- Purefun Group's e-commerce business relies on a limited number of websites for its operations.
- The company's market position is concentrated in sexual health and dog products, limiting diversification.
- The firm's growth is tied to the e-commerce shift in the dog products market, which may face saturation.
Opportunities
- The sexual health market is expanding as it becomes normalized, with sales in Apotek and specialty stores.
- The e-commerce shift in dog products offers high growth potential for Doggie.se and Doggie.no.
- The company can leverage its multi-brand approach to enter new markets within sexual health and pet products.
Threats
- The sexual health market's normalization may lead to increased competition from mainstream retailers.
- The dog products market's shift to e-commerce could face competition from established online retailers.
- Regulatory changes in sexual health product sales could impact the company's operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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