10.05
+5.57%
Close of 9 Nov 2026, in USD
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About Vital Farms
From its filings with the US Securities and Exchange Commission
Vital Farms is based in Austin, Texas and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker VITL. The SEC classifies its business as food and kindred products. In the fiscal year to 28 December 2025, it reported revenue of $759.4m and net income of $66.3m. At that date it held total assets of $518.7m and shareholders' equity of $351.3m. By business, Eggs and egg related products. brought in 96.5% of revenue, followed by Butter and butter related products. at 3.5%.
Vital Farms’ aspiration is to become America’s most trusted food company. Every day, we aim to raise the standards in the food industry and disrupt industrial, factory food norms. Our eggs and butter are sourced through a distributed supply chain of small farms that uphold our high animal welfare standards and produce exceptional products. We believe this approach creates a more resilient business that has enabled us to continue growing through a dynamic chapter in our industry.
Vital Farms was founded in 2007 on a 27-acre plot of land in Austin, Texas. Starting with a small flock of hens, we maintained a strong belief that a varied diet and better animal welfare practices would lead to superior eggs. Our first sales came from farmers markets and restaurants around Austin and, less than a year later, our eggs were discovered by Whole Foods Market, Inc., or Whole Foods. From the beginning, we sought to not simply sell eggs to a few stores, but to build a sustainable company that aligned with the family farming community and was able to profitably deliver quality products to a devoted consumer base.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Food Products
- Listed since
- 31 Jul 2020
- Employees
- 739
- Website
- vitalfarms.com ↗
- Head office
- 3601 SOUTH CONGRESS AVENUE, AUSTIN, TX
- Incorporated in
- DE
- Classification
- Food and Kindred Products
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Matthew O'HayerFounder, Executive Chairman of the Board, since 2007$261,096
- Mr. Russell Diez-CansecoPresident, Chief Executive Officer, Director, since 2014$6.0m
- Mr. Thilo WredeChief Financial Officer$1.8m
- Mr. Joseph HollandPrincipal Operating Officer, Chief Supply Chain Officer
- Ms. Reena Van HovenChief People Officer
- Ms. Stephanie CoonSenior Vice President - Strategy$1.6m
- Ms. Kathryn MckeonChief Marketing Officer, General Manager - Butter$1.6m
- Ms. Joanne BalGeneral Counsel, Corporate Secretary and Head of Impact$1.6m
- Mr. Peter PappasChief Sales Officer, President - Eggs and Kathryn McKeon$1.3m
- Ms. Denny PostLead Independent Director$167,532
- Mr. Kofi Ammo-GottfriedIndependent Director$152,532
- Mr. William CyrIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 53
- Environment
- 70
- Social
- 56
- Governance
- 31
- Direct emissions (scope 1)
- 5,426 t
- Energy emissions (scope 2)
- 2,309 t
- Value chain emissions (scope 3)
- 253,847 t
- Women in the workforce
- 41%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Vital Farms Inc has a strong brand presence in the market, which is recognized for its commitment to ethical and sustainable practices. This has helped the company build a loyal customer base.
- The company has a vertically integrated supply chain, allowing it to have control over the entire production process. This ensures quality control and helps maintain high standards in its products.
- Vital Farms Inc has a diverse product portfolio, offering a range of pasture-raised eggs, butter, and other related products, catering to the growing demand for organic and natural food products.
- The company has established strong relationships with retailers and distributors, enabling it to reach a wider customer base and expand its market presence.
Weaknesses
- Vital Farms Inc heavily relies on external suppliers for its raw materials, such as feed for the hens. This dependency on external sources may result in supply chain disruptions and increase the risks associated with quality control.
- The organic and natural food market is highly competitive, and the company faces competition from both established players and new entrants. This puts pressure on pricing and may affect profit margins.
- The company's growth is primarily limited to the US market, and it has limited international presence. This hampers its opportunities for expansion and diversification in other markets.
Opportunities
- There is a growing consumer trend toward healthier and organic food options, presenting an opportunity for Vital Farms Inc to capitalize on this demand and expand its customer base.
- The company can explore strategic partnerships or acquisitions to expand its product offerings or enter new markets. This would help in diversifying its revenue streams and reducing dependencies on a single product category.
- Vital Farms Inc can leverage its strong brand image to promote consumer education and awareness about sustainable and ethical farming practices, further strengthening its market position.
Threats
- The organic and natural food industry is subject to changing regulations and certifications, and any changes in these standards may impact Vital Farms Inc's operations and result in additional compliance costs.
- Economic downturns or changes in consumer spending patterns can affect demand for premium-priced organic products, potentially impacting the company's revenue and profitability.
- Increased competition in the market, both from existing competitors and new entrants, poses a threat to Vital Farms Inc's market share and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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