26.90
-1.47%
Close of 9 Nov 2026, in SEK
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About Upsales Technology
Its shares trade on Nasdaq Stockholm under the ticker UPSALE.ST. It has been listed since 24 April 2019. In the fiscal year to 31 December 2025, it reported revenue of SEK 152.0m and net income of SEK 22.5m. At that date it held total assets of SEK 110.0m and shareholders' equity of SEK 18.3m.
Upsales Technology AB is a software company, which engages in the provision of sales and marketing platform for B2B companies. The company is headquartered in Stockholm, Stockholm. The company went IPO on 2019-04-24. The company develops, markets and sells a cloud-based software, SaaS (software as a service), for CRM (customer relationship management), marketing automation and analysis. The Company’s analysis tool helps the customers to gain better insight into the deal and can derive income from specific market initiatives. The firm is focused on B2B (business to business) companies, primarily SMEs (small and medium enterprises) active in the IT (information technology) and software, media and financial services industries, among others.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 24 Apr 2019
- Employees
- 60
Leadership
Pay as last reported
- Mr. Tobias FagerlundIndependent Chairman of the Board
- Mr. Daniel WikbergPresident, Chief Executive Officer, Director, since 2003
- Ms. Elin LundstromDeputy Chief Executive Officer, Chief Financial Officer
- Mr. Joel FeistChief Technology Officer, since 2017
- Mr. Fredrik HoglinChief Sales Officer
- Mr. Baltsar SahlinDirector
- Mr. Sebastian TornemanIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Upsales Technology AB develops cloud-based SaaS CRM for B2B SMEs in IT and financial sectors.
- The company's analysis tool provides insights into deals and market initiatives for clients.
- Stockholm headquarters supports a strong presence in the Swedish Information Technology sector.
Weaknesses
- The company has only 60 employees, limiting scalability in global markets.
- Upsales Technology AB focuses solely on B2B SMEs, restricting market diversification.
- The 2019 IPO date indicates limited market experience for a public company.
Opportunities
- Expanding into the media industry could leverage existing B2B software solutions.
- Growing demand for CRM tools in the financial services sector presents new markets.
- The Swedish Information Technology sector offers potential for further partnerships.
Threats
- Competition from larger SaaS providers in the Information Technology sector is increasing.
- The B2B SME focus may face economic downturns affecting small business spending.
- Regulatory changes in the European Union could impact SaaS operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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