58.90
+0.68%
Close of 9 Nov 2026, in SEK
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About Synsam AB (publ)
Its shares trade on Nasdaq Stockholm under the ticker SYNSAM.ST. It has been listed since 29 October 2021. In the fiscal year to 31 December 2025, it reported revenue of SEK 7.07bn and net income of SEK 454.0m. At that date it held total assets of SEK 7.95bn and shareholders' equity of SEK 2.44bn.
Synsam AB engages in the retail of optical products. The company is headquartered in Stockholm, Stockholm. The company went IPO on 2021-10-29. The firm operates stores in Sweden, Denmark, Norway, Finland, Iceland and the Faroe Islands. The store network is complemented by a presence online presence via Synsam, Profil Optik and Ai's own websites and social media, where customers can buy products, book eye exams, manage their subscriptions, or try glasses directly in the mobile phone. The firm has a range of glasses, sunglasses, sports glasses and contact lenses that include both Synsam’s own and other well-known brands. The offering also includes glasses and contact lens subscriptions, eye examinations, both physical and online, and personal style advice when trying on glasses.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 29 Oct 2021
- Employees
- 3,476
- Website
- synsamgroup.com ↗
Leadership
Pay as last reported
- Mr. Peter ToernquistIndependent Chairman of the BoardSEK 900,000
- Mr. Hakan LundstedtPresident, Chief Executive Officer, Member of the Board, since 2015SEK 19.1m
- Mr. Per HedblomChief Financial Officer
- Ms. Susanne WestfordChief Marketing Officer, Director of Human Resources
- Mr. Krister DuweManaging Director
- Ms. Hanna EkstrandManaging Director - Recycling Outlet
- Ms. Tina GaardsholtManaging Director - Denmark
- Mr. Vesa MarsManaging Director - Finland
- Mr. Martin DanielsChief Innovation Officer
- Mr. Jimmy EngstroemChief Commercial Officer
- Ms. Jenny FridhChief Communications and Sustainability Officer
- Ms. Ingrid HolmHead of Marketing in Norway
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Synsam AB operates in Sweden, Denmark, Norway, Finland, and Iceland with a strong retail presence.
- Synsam AB offers a comprehensive range of optical products including glasses, sunglasses, and contact lenses.
- Synsam AB provides online services via Synsam, Profil Optik, and Ai's websites for customer convenience.
Weaknesses
- Synsam AB's stores are limited to Nordic countries excluding Germany and other European markets.
- Synsam AB's online presence is restricted to specific Nordic countries and does not cover all regions.
- Synsam AB's employee count of 3,476 is relatively small for a multinational retail company.
Opportunities
- Synsam AB can expand its online services to include more countries in Europe.
- Synsam AB can introduce new subscription models for eye care products and services.
- Synsam AB can leverage its Nordic market presence to enter new European markets.
Threats
- Synsam AB faces competition from global optical retailers in the Nordic region.
- Synsam AB must adapt to changing consumer preferences for online eye care services.
- Synsam AB is vulnerable to economic downturns affecting discretionary spending in the Nordic countries.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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