0.87
+7.20%
Close of 9 Nov 2026, in USD
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About Srx Health Solutions
From its filings with the US Securities and Exchange Commission
Srx Health Solutions is based in North Palm Beach, Florida and is incorporated in Delaware. Its shares trade on NYSE under the ticker SRXH. The SEC classifies its business as beverages. In the fiscal year to 30 September 2025, it reported revenue of $6.5m and a net loss of $45.0m. At that date it held total assets of $8.4m and shareholders' equity of $407,000.
Better Choice Company, Inc. (“Better Choice” or “BTTR”), the pet health and wellness business.
SRx’s former business. These legacy operations are reported as discontinued operations in the financial statements.
SRx provided specialty pharmaceutical products and related services to healthcare providers and patients across various therapeutic areas.
Over time, the Company pursued acquisitions and expansion strategies aimed at growing its product portfolio and market presence.
Blue Buffalo (part of General Mills), Wellness, Fromm, Orijen, Merrick (part of Nestlé), Stella and Chewy, Open Farm and Freshpet.
Quoted from its 10-K, filed 5 Dec 2025. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 16 Jun 2010
- Employees
- 10
- Website
- betterchoicecompany.com ↗
- Head office
- 801 US HIGHWAY 1, NORTH PALM BEACH, FL, 33408
- Incorporated in
- DE
- Classification
- Beverages
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Lionel ConacherIndependent Chairman of the Board, since 2021$172,481
- Mr. Kent CunninghamPresident, Chief Executive Officer, since 2023$681,262
- Mrs. Carolina MartinezChief Financial Officer$463,495
- Mr. Joshua EpsteinDirector
- Mr. Simon ConwayIndependent Director
- Mr. David WhiteIndependent Director
- Mr. Michael YoungIndependent Director$172,481
- Mr. Valter PintoManaging Director, since 2020
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- The company operates in the growing animal health sector.
- It utilizes a dual distribution model with retail and direct channels.
- Products are available under multiple recognized brand names.
Weaknesses
- The firm reports only ten employees in the provided data.
- Another source claims zero full-time employees exist.
- This discrepancy suggests potential operational or reporting issues.
Opportunities
- The direct-to-consumer online platform allows for direct engagement.
- The pet specialty and grocery retail channels offer expansion potential.
- Growing demand for natural pet supplements supports sales.
Threats
- Competition is intense within the consumer products industry.
- Reliance on e-commerce retailers creates channel dependency.
- Regulatory changes may impact hemp-based product sales.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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