1.30
—
Close of 9 Nov 2026, in THB
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About SE-Education PCL
Its shares trade on SET under the ticker SE-ED.BK. It has been listed since 22 August 1991. In the fiscal year to 31 December 2025, it reported revenue of THB 1.89bn and a net loss of THB 33.0m. At that date it held total assets of THB 2.70bn and shareholders' equity of THB 1.16bn.
SE-Education Public Co. Ltd. engages in book publishing business. The company is headquartered in Bangkok, Bangkok Metropolis. The firm is engaged in operating bookstores, which consist of SE-ED, all over the country and the university bookstores in Bangkok, as well as the network and sales area in various forms. The company is also involved in the distribution of books both published by SE-ED and other publishers to bookstores all over the country and to other sales channels. The firm operates in three segments: Retail business, Other distribution channels and School business. The firm publishes books by producing books and book printing. The company also includes Plearnpattana School, which operates a private school offering courses for students from pre-kindergarten to Matayom 6. The company publishes knowledge and educational content in various categories and audiobooks in the compact disc (CD) format, especially in the self-development category. The company also offers contract printing.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 22 Aug 1991
- Employees
- 903
- Website
- se-ed.com ↗
Leadership
Pay as last reported
- Mr. Kasemsant WeerakulIndependent Chairman of the Board
- Ms. Sae-ung AreeAssistant Managing Director of Accounting and Finance, Chief Financial Officer
- Mr. Woraphot ChatchaikunsiriChief Accounting Officer, Director, since 2015
- Mr. Thanong ChotisorayutManaging Director, Executive Director, Director, since 1987
- Mr. Wirot Lakkhana-adisornManaging Director of Human Resources and Business Development
- Mr. Rungkan PaisitpanichtrakulManaging Director, Director, since 2019
- Ms. Sachiphat PhumphuengphutManaging Director of Finance
- Mr. Aphichit SuananantaphumManaging Director of Logistics
- Mr. Michok ThongsawaiManaging Director of Academic Consulting and International Business Division
- Ms. Kanchana CharoenwongAssistant Managing Director of Sales and Distribution
- Ms. Monthali ChotisorayutAssistant Managing Director of SE-ED Book Centers
- Ms. Sosarot HongronAssistant Managing Director of Purchasing and E-commerce
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- SE-Education PCL has a strong presence in the retail sector with bookstores across Thailand.
- The company employs 903 full-time employees supporting its operations.
- It operates multiple business segments including Retail, Other distribution channels, and School business.
Weaknesses
- The company's business model relies heavily on physical bookstores and traditional publishing.
- SE-Education PCL does not have a digital presence mentioned in the provided information.
- It is limited to operating within Thailand with no international expansion noted.
Opportunities
- Expanding into digital publishing could leverage the growing demand for e-books and audiobooks.
- The company could explore international markets for its educational content and school services.
- Increasing partnerships with educational institutions could enhance its School business segment.
Threats
- Competition from online book retailers poses a threat to physical bookstore operations.
- Rising costs of paper and printing may impact profitability in the publishing segment.
- Economic downturns could reduce consumer spending on discretionary items like books.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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