82.60
+0.85%
Close of 9 Nov 2026, in SEK
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About Rugvista Group AB (publ)
Its shares trade on Nasdaq Stockholm under the ticker RUG.ST. It has been listed since 18 March 2021. In the fiscal year to 31 December 2025, it reported revenue of SEK 784.4m and net income of SEK 62.5m. At that date it held total assets of SEK 899.8m and shareholders' equity of SEK 593.3m.
RugVista Group AB operates as a direct-to-consumer online platform that sells carpets and rugs through its online stores. The company is headquartered in Limhamn, Skane. The company went IPO on 2021-03-18. RugVista Group offers online sales of carpets via online stores in 20 different languages through the brands RugVista and CarpetVista. The firm operates online platforms for carpet sales and offer its customers a wide and relevant range of design and traditional carpets with home delivery to consumers in different parts of Europe. RugVista offers its EU based customers free deliveries and returns free of charge. The business is divided into three segments: Private consumers (B2C), Business consumers (B2B), and Marketplaces & Other (MPO). The B2C segment represents the consumer market and is RugVista’s core segment.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 18 Mar 2021
- Employees
- 89
- Website
- rugvistagroup.com ↗
Leadership
Pay as last reported
- Mr. Martin BenckertChairman of the Board, since 2023
- Ms. Ebba LjungerudActing Chief Executive Officer, Board Member, since 2023
- Mr. Joakim TuvnerChief Financial Officer
- Mr. Anders MatthiesenChief Operating Officer
- Mr. Peter RosenforsChief Technology Officer
- Ms. Ulrika KlinkertChief Marketing Officer
- Mr. Abdullatef AlmalouhiDirector of Performance Marketing
- Ms. Maria TholinChief Legal Officer
- Ms. Patricia WidgrenChief Organization and Sustainability Officer
- Mr. Ludvig FribergerBoard MemberSEK 175,000
- Mr. Patrik BerntssonIndependent Director
- Ms. Jennie BjorkIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- RugVista Group AB employs 89 full-time employees and operates in the Consumer Discretionary sector.
- RugVista offers online sales in 20 different languages through RugVista and CarpetVista brands.
- RugVista provides free delivery and returns for EU customers, enhancing customer satisfaction.
Weaknesses
- RugVista Group AB has a small employee count of 89, limiting operational capacity.
- The company's B2B segment is smaller compared to the B2C segment, reducing diversification.
- RugVista's online platform is limited to European markets, restricting global expansion.
Opportunities
- RugVista can expand its B2B segment to increase business diversification.
- The company can leverage its 20-language online platform to enter new European markets.
- RugVista's free delivery and returns policy can attract more EU customers.
Threats
- RugVista faces competition from established online retailers in the European carpet market.
- The company's reliance on the EU market exposes it to regional economic fluctuations.
- RugVista's small employee count may hinder its ability to respond to market changes quickly.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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