1.57
0.00%
Close of 9 Nov 2026, in EUR
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About Rapala VMC Oyj
Its shares trade on Nasdaq Helsinki under the ticker RAP1V.HE. It has been listed since 1 December 1998. In the fiscal year to 31 December 2025, it reported revenue of €227.5m and a net loss of €4.9m. At that date it held total assets of €276.9m and shareholders' equity of €111.4m.
Rapala VMC Oyj is engaged in fishing industry. The company is headquartered in Helsinki, Etela-Suomen. The Company’s activities are divided into three business segments: Group Fishing Products, providing fishing tackle products, such as Lures and Baits, Fishing Hooks, Fishing Lines and Fishing Accessories, which are manufactured and sourced by the Company under its brands; Other Group Products, including the Company’s manufactured and branded products for winter sports, as well as for a range of non-fishing businesses; and Third Party Products, offering fishing products for hunting, outdoor and winter sports, which are not branded by the Company. Furthermore, It operates worldwide through a number of subsidiaries, such as Normark Sport Finland Oy, FLLC Normark, Dynamite Baits Ltd, Rapala France SAS and NC Holdings Inc.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 1 Dec 1998
- Employees
- 2,304
- Website
- rapalavmc.com ↗
Leadership
Pay as last reported
- Mr. Alexander RosenlewIndependent Chairman of the Board€41,000
- Mr. Cyrille ViellardPresident, Chief Executive Officer, Chairman of the Executive Committee€309,950
- Mr. Miikka TarnaChief Financial Officer, Member of the Executive Committee
- Mr. Jean-Philippe NicolleChief Operating Officer - Business Performance, Finance Controlling and Internal Auditing, Europe Focus, Member of the Executive Committee
- Mr. Tuomo LeinoExecutive Vice President, General Counsel, Secretary of the Board, Head of Sustainability, Member of the Executive Committee
- Mr. Tuomas AkkanenExecutive Vice President, Head of Group Supply Chain and Winter Sports, Member of the Executive Committee
- Mr. Arto NygrenExecutive Vice President - Lure Manufacturing, Member of the Executive Committee
- Mr. Marcus TwidaleExecutive Vice President, Head of Distribution in USA, Member of the Executive Committee
- Mr. Emmanuel ViellardDirector€87,000
- Ms. Julia AubertinIndependent Director€39,000
- Mr. Johan BergIndependent Director€27,000
- Mr. Pascal LebardIndependent Director€27,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 24
- Environment
- 27
- Social
- 24
- Governance
- 22
- Direct emissions (scope 1)
- 249 t
- Energy emissions (scope 2)
- 4,701 t
- Women in the workforce
- 48%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Rapala VMC Corp has an established brand presence in the fishing industry, recognized for its high-quality products and innovation.
- Strong distribution network with a global presence allows for a wide reach and accessibility to customers.
- Diverse product portfolio catering to various fishing styles and preferences, providing a range of options for customers.
Weaknesses
- Dependency on seasonal demand for fishing products, resulting in fluctuating sales throughout the year.
- High competition in the fishing industry with numerous players offering similar products, creating price pressure and potential market share loss.
- Limited diversification beyond fishing products, which can expose the company to risks associated with a single market.
Opportunities
- Growing popularity of recreational fishing globally presents an opportunity for Rapala VMC Corp to expand its customer base.
- Increasing focus on sustainable and environmentally friendly fishing practices aligns with the company's values, providing an opportunity to attract conscious consumers.
- Expansion into emerging markets, where fishing is gaining popularity, can help the company tap into new revenue streams.
Threats
- Fluctuating raw material prices, particularly for metals and plastics, can impact the production costs and profitability of Rapala VMC Corp.
- Economic downturns and recessions can lead to reduced consumer spending on discretionary items, potentially affecting the demand for fishing products.
- Counterfeit products and intellectual property infringement pose a threat to Rapala VMC Corp's brand reputation and market share.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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