4.56
+1.11%
Close of 9 Nov 2026, in SEK
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About Pricer
Its shares trade on Nasdaq Stockholm under the ticker PRIC B.ST. It has been listed since 1 January 1996. In the fiscal year to 31 December 2025, it reported revenue of SEK 2.15bn and net income of SEK 1.3m. At that date it held total assets of SEK 2.10bn and shareholders' equity of SEK 1.07bn.
Pricer AB engages in the provision of in-store digital shelf-edge solutions. The company is headquartered in Stockholm, Stockholm. The firm develops and markets a system consisting of components for communication in a store environment. The firm has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Electronic Equipment, Instruments & Components
- Listed since
- 1 Jan 1996
- Employees
- 141
- Website
- pricer.se ↗
Leadership
Pay as last reported
- Mr. Bernt IngmanIndependent Chairman of the BoardSEK 700,000
- Mr. Magnus LarssonPresident, Chief Executive OfficerSEK 4.6m
- Mr. Claes WenthzelActing Chief Financial Officer
- Mr. Joergen auf der StrothVice President - Operations
- Mr. Mats ArnehallChief Commercial Officer, since 2023
- Mr. Chris ChalkitisChief Digital Officer
- Mr. Finn WikanderChief Product Officer
- Ms. Giulia NobiliDirector
- Mr. Emil AhlbergIndependent DirectorSEK 400,000
- Mr. Ole JensenIndependent DirectorSEK 400,000
- Ms. Linda PimmeshoferIndependent DirectorSEK 200,000
- Ms. Jenni VirnesIndependent DirectorSEK 300,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 32
- Environment
- 32
- Social
- 20
- Governance
- 44
- Women in the workforce
- 23%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Pricer AB has several strengths that contribute to its success in the market. Firstly, the company has a strong reputation for providing high-quality electronic shelf labeling (ESL) solutions. This reputation allows Pricer AB to attract and retain a loyal customer base, leading to increased sales and revenue.
- Additionally, Pricer AB benefits from its extensive experience in the industry, having been in operation for many years. This expertise enables the company to continuously innovate and develop advanced ESL technologies, staying ahead of competitors.
Weaknesses
- Despite its strengths, Pricer AB also faces certain weaknesses. One significant weakness is its limited geographical presence. The company primarily operates in a few key markets, which restricts its potential for further growth and global expansion.
- Furthermore, Pricer AB's reliance on a relatively narrow product line of ESL solutions poses the risk of being too specialized. This narrow focus may limit the company's ability to diversify its revenue streams and adapt to changes in market demand.
Opportunities
- Pricer AB has several opportunities that it could explore to further its growth and success. One key opportunity is the increasing demand for digitization in the retail industry. As companies strive to enhance operational efficiency and improve customer experiences, there is a growing need for advanced ESL solutions provided by Pricer AB.
- Additionally, Pricer AB can explore potential partnerships with strategic players in the industry. Collaborations with retailers, technology companies, or other market participants could help expand the company's reach and increase its market share.
Threats
- Lastly, Pricer AB must also consider the potential threats it may face in the market. One significant threat is the increasing competition from both established players and new entrants in the ESL industry. This competitive landscape may put pressure on pricing and market share.
- Moreover, external factors such as economic downturns or changes in regulations could negatively impact the demand for ESL solutions, posing a threat to Pricer AB's business operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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