2.28
-0.87%
Close of 9 Nov 2026, in USD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Outdoor Holding Company
From its filings with the US Securities and Exchange Commission
Outdoor Holding Company is based in Atlanta, Georgia and is incorporated in Texas. Its shares trade on Nasdaq under the ticker POWW. The SEC classifies its business as business services, nec. In the fiscal year to 31 March 2026, it reported revenue of $51.1m and a net loss of $3.5m. At that date it held total assets of $267.5m and shareholders' equity of $235.0m.
Outdoor Holding Company ("Outdoor Holding," "we," "us," "our" or the "Company") began its operations in 2017 as a producer of high-performance ammunition and premium components. Following the acquisition of the GunBroker business ("GunBroker") in 2021, we conducted operations through two operating and reportable segments: Ammunition segment and Marketplace segment. The Ammunition segment engaged in the design, production and marketing of ammunition, ammunition components and related products. The Marketplace segment consists of the GunBroker e-commerce marketplace (“Marketplace”), which, in its role as a marketplace platform, supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. In addition, GunBroker helps provide the outdoors community with a state and federal compliant solution that connects buyers with sellers across the United States with local federally-licensed firearm dealers. The Marketplace allows our base of approximately 8.8 million users to follow ownership policies and regulations through our network of over 32,000 federally licensed firearms dealers as transfer agents. The nature and operation of the Marketplace as an online auction and sales platform also affords our Company a view into the total domestic market for the purpose of understanding sales trends at a granular level across all elements of the outdoor and sports shooting space.
Quoted from its 10-K, filed 22 Jun 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 21 May 2021
- Employees
- 63
- Website
- ammoinc.com ↗
- Head office
- C/O CLOUD CATALYST TECHNOLOGIES, ATLANTA, GA, 30339
- Incorporated in
- TX
- Classification
- Services-Business Services, NEC
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Steve UrvanChairman of the Board, Chief Executive Officer, since 2021$364,600
- Mr. Paul KasowskiChief Financial Officer$584,318
- Mr. Tod WagenhalsExecutive Vice President$359,335
- Mr. Jordan ChristensenCompany Secretary
- Mr. Richard ChildressIndependent Director$375,234
- Mr. Randy LuthIndependent Director$524,961
- Mr. Christos TsentasIndependent Director$557,298
- Mr. Wayne WalkerIndependent Director$624,891
- Mr. Russell WallaceIndependent Director$302,889
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 18
- Environment
- 17
- Social
- 14
- Governance
- 22
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- GunBroker.com serves as a leading online marketplace for firearms and shooting sports enthusiasts globally.
- The vertically integrated ammunition business ensures control over production and multi-channel distribution strategies effectively.
- STREAK Visual Ammunition represents a patented technology offering unique advantages in the product portfolio.
Weaknesses
- The company reports only 63 employees in the summary, which is significantly lower than the 342 full-time staff figure.
- Reliance on the leisure products sector exposes the firm to regulatory changes affecting shooting sports.
- The narrow focus on ammunition and marketplace segments limits diversification across broader consumer discretionary markets.
Opportunities
- Expanding the direct-to-consumer channel can capture more value from the approximately 60 item product offering.
- Growing interest in self-defense products among US consumers presents a significant revenue growth opportunity.
- Enhancing the GunBroker.com auction platform can increase transaction volumes within the hunting and shooting accessories market.
Threats
- Strict US regulations on firearms and ammunition sales could restrict operational flexibility and market access.
- Competition from other online marketplaces may erode GunBroker.com's dominant position in the shooting sports industry.
- Economic downturns in the US could reduce discretionary spending on sport shooting and military products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.