925.20
+2.62%
Close of 9 Nov 2026, in DKK
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About Pandora A/S
Its shares trade on Nasdaq Copenhagen under the ticker PNDORA.CO. It has been listed since 5 October 2010. In the fiscal year to 31 December 2025, it reported revenue of DKK 32.55bn and net income of DKK 5.24bn. At that date it held total assets of DKK 29.60bn and shareholders' equity of DKK 5.28bn.
Pandora A/S engages in the design, manufacture, and sale of hand-finished and modern jewelry. Its product offering is divided into five categories: charms and bracelets, earrings, rings, watches, and necklaces and pendants, among others. Its products are made of gold, silver, leather and textile, among others. The Company’s products are sold globally through such points of sale, as concept stores, shop-in-shops, gold stores, silver stores, white and travel retail stores, third party stores and a number of unbranded boutiques. The firm is present in more than 70 countries in such geographical regions, as Europe, the Middle East, Africa, North America, South and Central America and Asia Pacific.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 5 Oct 2010
- Employees
- 22,336
- Website
- pandoragroup.com ↗
Leadership
Pay as last reported
- Mr. Peter RuzickaIndependent Chairman of the BoardDKK 3.1m
- Mr. Alexander LacikPresident, Chief Executive Officer, Member of the Executive ManagementDKK 50.6m
- Mr. Povl Lutken FrigastNon-Executive Deputy Chairman of the Board, since 2022DKK 1.1m
- Mr. Anders Boyer-SoegaardChief Financial Officer, Executive Vice President, Member of the Executive Management, since 2012DKK 19.8m
- Mr. Byron ClaytonChief Human Resources Officer
- Mr. David WalmsleyChief Digital and Technology Officer
- Ms. Berta De Pablos-BarbierChief Marketing Officer
- Mr. Massimo BaseiChief Commercial Officer
- Mr. Stephen FairchildChief Product Officer, since 2021
- Mr. Jeerasage PuranasamriddhiChief Supply Officer
- Ms. Lilian BinerIndependent DirectorDKK 1.7m
- Ms. Birgitta GoeranssonIndependent DirectorDKK 1.1m
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 76
- Environment
- 59
- Social
- 99
- Governance
- 71
- Direct emissions (scope 1)
- 1,245 t
- Energy emissions (scope 2)
- 46,620 t
- Value chain emissions (scope 3)
- 257,626 t
- Women in the workforce
- 79%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Pandora A/S possesses several strengths that contribute to its competitive advantage. Firstly, the company has a strong brand reputation globally, making it popular among customers who seek high-quality jewelry. Additionally, Pandora A/S has an extensive distribution network, with a presence in numerous countries and a wide range of retail partners. This allows the company to reach a large customer base and drive sales. Furthermore, Pandora A/S is known for its diverse product offerings, catering to various styles and trends, which appeals to a broad demographic of consumers.
Weaknesses
- Despite its strengths, Pandora A/S also faces certain weaknesses that hinder its performance. One such weakness is the company's dependency on wholesale partners, as any disruptions in these partnerships could impact its revenue stream. Additionally, Pandora A/S has faced criticism for its high pricing strategy, which may deter price-sensitive consumers. Furthermore, the company's heavy reliance on traditional retail channels could pose challenges in an increasingly digital landscape.
Opportunities
- There are several opportunities available for Pandora A/S to capitalize on. Firstly, the growing demand for personalized and customizable jewelry presents an avenue for the company to expand its product offerings and attract new customers. Moreover, there is an increasing trend of online shopping, and by investing in e-commerce capabilities, Pandora A/S can tap into this market and enhance its reach. Additionally, the company can explore entering emerging markets, where there is potential for significant growth.
Threats
- Pandora A/S faces certain threats that could impact its business operations and profitability. One such threat is the intense competition in the jewelry industry, as many players offer similar products and compete for market share. This may lead to price wars and put pressure on Pandora A/S's profitability. Furthermore, economic downturns and fluctuations in currency exchange rates could affect consumer spending and impact the company's sales. Additionally, counterfeiting of jewelry poses a threat to Pandora A/S's brand reputation and customer trust.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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