GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
P

Premier Marketing PCL PM.BK · THB

Consumer Staples · SET · 🇹🇭 Thailand

Compare

10.50

+0.96%

Close of 9 Nov 2026, in THB

Search any instrument

Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.

About Premier Marketing PCL

Its shares trade on SET under the ticker PM.BK. It has been listed since 27 May 2008. In the fiscal year to 31 December 2025, it reported revenue of THB 5.91bn and net income of THB 621.8m. At that date it held total assets of THB 3.31bn and shareholders' equity of THB 1.84bn.

Premier Marketing Public Co. Ltd. engages in the manufacture, sale, and distribution of consumer goods. The company is headquartered in Bangkok, Bangkok Metropolis. The company went IPO on 2008-05-27. The Company’s segments include Distribution of consumer products, Manufacture of food, and Cold storage warehouse and services. The firm is a distributor and sales agent of three groups of consumer products: Snack and Confectionery, Food and Beverage, and Pet Food. The Company, through its TARO Brand, distributes TARO Brand Fish Snack products to local and international market. TARO Brand Fish Snack products are available in various markets, such as Cambodia, Laos, Myanmar, Vietnam, China, South Korea, Australia, United States, United Kingdom, and Europe Zone Countries. Its subsidiary in China, namely Shenzhen Premier Marketing Company Limited, to imports, sells and distributes, plans and executes marketing and trade promotion activities of its TARO Brand and Pamper De Cat Brand in China through both offline and online distribution channels.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Staples
Industry
Consumer Staples Distribution & Retail
Listed since
27 May 2008
Employees
297

Leadership

Pay as last reported

  • Mr. Somchai ChoonharasExecutive Chairman of the Board, since 2007
  • Mr. Vichien PhongsathornChairman of the Executive Committee, since 2007
  • Mr. Piya SmutkochornManaging Director, Executive Director, since 2016
  • Mr. Choocheep AuekarnDeputy Managing Director - Human Resources and Administration
  • Ms. Suthisa KlaikateDeputy Managing Director - Taro Product Business Unit
  • Mr. Pitoon PungvirawatDeputy Managing Director - Sales
  • Mr. Pornsak SinkanarakDeputy Managing Director - Non Taro Product Business Unit
  • Ms. Thanyapat SuppalerdworawatDeputy Managing Director Accounting and Finance
  • Mr. Suradej BoonyawatanaExecutive Director, since 2014
  • Mrs. Pensri DettingengExecutive Director, since 2014
  • Mrs. Duangthip EamrungrojExecutive Director, since 2007
  • Mrs. Walairat PongjittExecutive Director, since 2014

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
42
Environment
64
Social
53
Governance
10
Direct emissions (scope 1)
3,044 t
Energy emissions (scope 2)
1,558 t
Value chain emissions (scope 3)
16,455 t
Women in the workforce
67.73526%
Carbon reduction policy
Yes
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Premier Marketing PCL's TARO Brand Fish Snack products are distributed in Cambodia, Laos, Myanmar, and Vietnam.
  • The company's segments include Distribution of consumer products, Manufacture of food, and Cold storage warehouse services.
  • Shenzhen Premier Marketing Company Limited handles TARO Brand and Pamper De Cat Brand distribution in China.

Weaknesses

  • Premier Marketing PCL has 297 employees, which is a small workforce for a multinational distributor.
  • The company's IPO was on 27 May 2008, indicating a long-standing but possibly outdated business model.
  • Premier Marketing PCL's business is limited to three product groups: Snack and Confectionery, Food and Beverage, and Pet Food.

Opportunities

  • Expansion into South Korea, Australia, United States, and United Kingdom markets for TARO Brand Fish Snack products.
  • Growth potential in China through Shenzhen Premier Marketing Company Limited's offline and online channels.
  • Increasing demand for pet food in international markets like Europe Zone Countries.

Threats

  • Competition from other distributors in Cambodia, Laos, Myanmar, and Vietnam markets.
  • Reliance on a single brand, TARO Brand, for fish snack products in multiple countries.
  • Potential market saturation in Europe Zone Countries for pet food products.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.