10.50
+0.96%
Close of 9 Nov 2026, in THB
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About Premier Marketing PCL
Its shares trade on SET under the ticker PM.BK. It has been listed since 27 May 2008. In the fiscal year to 31 December 2025, it reported revenue of THB 5.91bn and net income of THB 621.8m. At that date it held total assets of THB 3.31bn and shareholders' equity of THB 1.84bn.
Premier Marketing Public Co. Ltd. engages in the manufacture, sale, and distribution of consumer goods. The company is headquartered in Bangkok, Bangkok Metropolis. The company went IPO on 2008-05-27. The Company’s segments include Distribution of consumer products, Manufacture of food, and Cold storage warehouse and services. The firm is a distributor and sales agent of three groups of consumer products: Snack and Confectionery, Food and Beverage, and Pet Food. The Company, through its TARO Brand, distributes TARO Brand Fish Snack products to local and international market. TARO Brand Fish Snack products are available in various markets, such as Cambodia, Laos, Myanmar, Vietnam, China, South Korea, Australia, United States, United Kingdom, and Europe Zone Countries. Its subsidiary in China, namely Shenzhen Premier Marketing Company Limited, to imports, sells and distributes, plans and executes marketing and trade promotion activities of its TARO Brand and Pamper De Cat Brand in China through both offline and online distribution channels.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Consumer Staples Distribution & Retail
- Listed since
- 27 May 2008
- Employees
- 297
- Website
- premier-marketing.co.th ↗
Leadership
Pay as last reported
- Mr. Somchai ChoonharasExecutive Chairman of the Board, since 2007
- Mr. Vichien PhongsathornChairman of the Executive Committee, since 2007
- Mr. Piya SmutkochornManaging Director, Executive Director, since 2016
- Mr. Choocheep AuekarnDeputy Managing Director - Human Resources and Administration
- Ms. Suthisa KlaikateDeputy Managing Director - Taro Product Business Unit
- Mr. Pitoon PungvirawatDeputy Managing Director - Sales
- Mr. Pornsak SinkanarakDeputy Managing Director - Non Taro Product Business Unit
- Ms. Thanyapat SuppalerdworawatDeputy Managing Director Accounting and Finance
- Mr. Suradej BoonyawatanaExecutive Director, since 2014
- Mrs. Pensri DettingengExecutive Director, since 2014
- Mrs. Duangthip EamrungrojExecutive Director, since 2007
- Mrs. Walairat PongjittExecutive Director, since 2014
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 42
- Environment
- 64
- Social
- 53
- Governance
- 10
- Direct emissions (scope 1)
- 3,044 t
- Energy emissions (scope 2)
- 1,558 t
- Value chain emissions (scope 3)
- 16,455 t
- Women in the workforce
- 67.73526%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Premier Marketing PCL's TARO Brand Fish Snack products are distributed in Cambodia, Laos, Myanmar, and Vietnam.
- The company's segments include Distribution of consumer products, Manufacture of food, and Cold storage warehouse services.
- Shenzhen Premier Marketing Company Limited handles TARO Brand and Pamper De Cat Brand distribution in China.
Weaknesses
- Premier Marketing PCL has 297 employees, which is a small workforce for a multinational distributor.
- The company's IPO was on 27 May 2008, indicating a long-standing but possibly outdated business model.
- Premier Marketing PCL's business is limited to three product groups: Snack and Confectionery, Food and Beverage, and Pet Food.
Opportunities
- Expansion into South Korea, Australia, United States, and United Kingdom markets for TARO Brand Fish Snack products.
- Growth potential in China through Shenzhen Premier Marketing Company Limited's offline and online channels.
- Increasing demand for pet food in international markets like Europe Zone Countries.
Threats
- Competition from other distributors in Cambodia, Laos, Myanmar, and Vietnam markets.
- Reliance on a single brand, TARO Brand, for fish snack products in multiple countries.
- Potential market saturation in Europe Zone Countries for pet food products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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