26.67
+3.13%
Close of 9 Nov 2026, in USD
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About National Research
From its filings with the US Securities and Exchange Commission
National Research is based in Lincoln, Nebraska and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker NRC. The SEC classifies its business as commercial physical & biological research. In the fiscal year to 31 December 2025, it reported revenue of $137.4m and net income of $11.6m. At that date it held total assets of $134.9m and shareholders' equity of $14.0m. By business, Subscription Services [Member] brought in 91.4% of revenue, followed by Service [Member] at 4.2% and Fixed, Non-subscription Services [Member] at 3.9%.
Company facts
- Sector
- Health Care
- Industry
- Health Care Providers & Services
- Listed since
- 1 Oct 1997
- Employees
- 357
- Website
- nrchealth.com ↗
- Head office
- 1245 Q STREET, LINCOLN, NE, 68508
- Incorporated in
- DE
- Classification
- Services-Commercial Physical & Biological Research
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Michael HaysPresident, Chief Executive Officer, Director, since 1981$181,173
- Mr. Kevin KarasChief Financial Officer, Senior Vice President - Finance, Treasurer, Secretary$403,606
- Mr. Jason HahnChief Revenue Officer
- Ms. Helen HrdyChief Customer Officer$402,097
- Mr. Christophe LouvionChief Product Technology Officer
- Mr. Andy MonnichChief Corporate Development Officer
- Mr. John NunnellyLead Independent Director$175,006
- Dr. Donald BerwickIndependent Director$150,006
- Ms. Parul BhandariIndependent Director$218,745
- Dr. Stephen LockhartIndependent Director$150,006
- Dr. Penny WheelerIndependent Director$150,006
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 28
- Environment
- 3
- Social
- 35
- Governance
- 45
- Women in the workforce
- 61%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- National Research Corp (NRC) holds a strong market position in the research and insights industry, offering a range of comprehensive services to clients. With their vast experience and expertise, NRC has established a solid reputation for delivering high-quality market research and analysis.
- The company has a diverse portfolio of clients across various sectors, which helps in mitigating risks and ensuring a stable revenue stream. NRC's strong client relationships and their ability to understand and address client needs have been key factors contributing to their success.
- NRC's advanced technological infrastructure enables them to capture and analyze large volumes of data efficiently. By leveraging cutting-edge analytics tools, NRC can provide valuable insights and actionable recommendations to clients, enhancing their decision-making processes.
Weaknesses
- Despite its strengths, NRC faces certain weaknesses that could have an impact on its performance. One such weakness is the potential overreliance on a few major clients for a significant portion of their revenue. This could pose a risk if any of these clients were to reduce their engagement or terminate contracts.
- Additionally, NRC may face challenges in keeping up with rapidly evolving technology and market trends. A failure to adequately invest in research and development could result in a loss of competitive advantage and hinder the company's growth.
Opportunities
- There are several opportunities that NRC can capitalize on. The increasing demand for data-driven insights in industries like healthcare, retail, and technology presents a significant growth opportunity for NRC. By expanding their service offerings and targeting new market segments, NRC can tap into these growing markets.
- Furthermore, strategic partnerships and collaborations with other leading organizations can help NRC expand its market reach and gain access to new resources and expertise. Joint ventures or mergers and acquisitions could also be viable options for NRC to accelerate their growth and expand their client base.
Threats
- NRC faces various threats that could potentially impact its business operations. Intense competition within the market research industry poses a significant threat, as other companies may offer similar services at competitive prices. NRC needs to continuously differentiate itself and innovate to maintain a competitive edge.
- Economic downturns or fluctuations in the business environment can also pose risks to NRC's revenue and profitability. Reduced client spending or budget cuts in market research could directly affect the demand for NRC's services.
- Moreover, data security and privacy concerns are growing threats in today's digital landscape. NRC needs to prioritize implementing robust data protection measures and ensure compliance with privacy regulations to maintain client trust and mitigate potential breaches.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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