102.10
+1.49%
Close of 9 Nov 2026, in SEK
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About New Wave Group
Its shares trade on Nasdaq Stockholm under the ticker NEWA B.ST. It has been listed since 11 December 1997. In the fiscal year to 31 December 2025, it reported revenue of SEK 10.02bn and net income of SEK 783.0m. At that date it held total assets of SEK 12.88bn and shareholders' equity of SEK 6.82bn.
New Wave Group AB engages in the design, acquisition, and development of brands and products. The company is headquartered in Goeteborg, Vastra Gotalands. The Company’s activities are divided into three business areas: Corporate Promo, Sports & Leisure and Gifts & Home Furnishings. The Corporate Promo area is divided into three subdivisions: Promowear, offering clothes adapted for printing and embroidery; Promotional Gifts, which promotes and markets a brand through pens, bags, and towels, among others; and Workwear, providing clothing for processionals, such as construction and installation workers, waiters and carriers. The Sports & Leisure area operates a range of sport brands, named AHEAD, ANNIKA, Craft, and Skona Marie, among others. The Gifts & Home Furnishings area includes glass and metal home decorations, cutlery, as well as textile goods. Furthermore, the Company operates worldwide through a number of subsidiaries, such as DJ Frantextile AB, GC Sportswear Oy, Jobman Workwear AB, New Wave France SAS and Texet AB.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 11 Dec 1997
- Employees
- 2,428
- Website
- nwg.se ↗
Leadership
Pay as last reported
- Mr. Olof PerssonIndependent Chairman of the BoardSEK 500,000
- Mr. Torsten JanssonChief Executive Officer, Director and Group Chief Executive OfficerSEK 1.1m
- Mr. Goran HarstedtDeputy Group Chief Executive Officer, since 2020SEK 100,000
- Ms. Anna GullmarstrandChief Financial Officer
- Mr. Patric BromanChief Information Officer
- Mr. Mark CaoChief Buying Officer
- Mr. Tomas JanssonSegment Manager - Corporate
- Mr. Ernest JohnsonArea Manager North America, since 2016
- Mr. Jens PeterssonSegment Manager - Sports and Leisure
- Ms. Isabella JanssonDirectorSEK 200,000
- Ms. Pernilla JanssonDirector
- Ms. Christina BellanderIndependent DirectorSEK 300,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 66
- Environment
- 69
- Social
- 65
- Governance
- 63
- Direct emissions (scope 1)
- 3,409 t
- Energy emissions (scope 2)
- 2,784 t
- Value chain emissions (scope 3)
- 267,670 t
- Women in the workforce
- 67.44186%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- New Wave Group AB employs 2,428 full-time employees across three business areas.
- Corporate Promo includes Promowear, Promotional Gifts, and Workwear subdivisions.
- Sports & Leisure operates brands like AHEAD, ANNIKA, Craft, and Skona Marie.
Weaknesses
- Corporate Promo's Workwear targets specific professions like construction workers.
- Gifts & Home Furnishings focuses on glass, metal, and textile home goods.
- Sports & Leisure brands include AHEAD, ANNIKA, Craft, and Skona Marie.
Opportunities
- New Wave France SAS and Texet AB subsidiaries operate globally.
- Corporate Promo's Promotional Gifts market includes pens, bags, and towels.
- Sports & Leisure area features multiple sport brands like AHEAD and Craft.
Threats
- Corporate Promo's Promowear offers clothes for printing and embroidery services.
- Gifts & Home Furnishings includes cutlery and textile goods for home use.
- Sports & Leisure brands such as ANNIKA and Skona Marie face market competition.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.