9.02
-1.96%
Close of 9 Nov 2026, in SEK
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About Midsona
Its shares trade on Nasdaq Stockholm under the ticker MSON B.ST. It has been listed since 1 January 1966. In the fiscal year to 31 December 2025, it reported revenue of SEK 3.63bn and net income of SEK 10.0m. At that date it held total assets of SEK 4.39bn and shareholders' equity of SEK 2.93bn.
Midsona AB engages in the manufacture and distribution of health and well-being products. The company is headquartered in Malmo, Skane. Its products are divided into three product areas: Healthfoods, Hygiene, Personal Care. The firm consists of three geographical areas, namely Sweden, Norway and Finland. The business areas in Sweden, Norway and Finland market and sell nutritional supplements, herbal remedies, health foods, skin care and beauty products to grocery stores, pharmacies and health stores in respective geographic markets. The firm has several priority brands, such as Friggs, Urtekram, Naturdiet, Miwana, MyggA, Dalblads, Tri Tolonen, Supernature.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 1 Jan 1966
- Employees
- 713
- Website
- midsona.com ↗
Leadership
Pay as last reported
- Mr. Patrik AnderssonIndependent Chairman of the BoardSEK 645,000
- Mr. Peter AsbergPresident, Chief Executive OfficerSEK 9.2m
- Mr. Henrik HjalmarssonPresident, Chief Executive Officer
- Mr. Max BokanderChief Financial Officer
- Ms. Anna ToernebrantChief Marketing Officer
- Ms. Asa GavelstadDirector - Human Resources
- Ms. Marjolaine Cevoz - GoyatDivision Director - South Europe
- Mr. Heiko HintzeDivision Director - North Europe
- Ms. Josefin KronstrandDirector - Sourcing
- Ms. Tora MolanderDirector - Legal
- Mr. Tobias TranebornDirector - Operations
- Mr. Markus WessnerDivision Director - Nordics
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 74
- Environment
- 93
- Social
- 72
- Governance
- 57
- Direct emissions (scope 1)
- 2,843 t
- Energy emissions (scope 2)
- 712 t
- Value chain emissions (scope 3)
- 112,182 t
- Women in the workforce
- 55%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Midsona AB is a leading company in the health and wellness industry, with a strong portfolio of brands and products.
- The company has a well-established distribution network, allowing it to reach a wide customer base both offline and online.
- Midsona AB has a strong emphasis on organic and natural products, which is aligned with the growing consumer demand for healthier options.
Weaknesses
- One of the weaknesses of Midsona AB is its limited presence in international markets, which restricts its growth potential.
- The company is highly dependent on its key brands, making it vulnerable to any negative impact on their image or performance.
- Midsona AB may face challenges in keeping up with technological advancements and digitalization in the industry.
Opportunities
- There is a growing trend towards healthier lifestyles and increased awareness of the importance of nutrition, providing opportunities for Midsona AB to further expand its product range.
- Expansion into new geographical markets, particularly in emerging economies, can open up new revenue streams for the company.
- Acquisitions or strategic partnerships with complementary companies can help Midsona AB strengthen its market position and diversify its offerings.
Threats
- Intense competition in the health and wellness industry poses a threat to Midsona AB's market share and profitability.
- Changes in consumer preferences or shifts in the regulatory environment may impact the demand for certain products or require costly adjustments to comply with new regulations.
- Economic downturns or fluctuations in raw material prices can impact the company's cost structure and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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