462.20
+0.87%
Close of 9 Nov 2026, in SEK
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About Mips
Its shares trade on Nasdaq Stockholm under the ticker MIPS.ST. It has been listed since 23 March 2017. In the fiscal year to 31 December 2025, it reported revenue of SEK 533.0m and net income of SEK 120.0m. At that date it held total assets of SEK 1.31bn and shareholders' equity of SEK 562.0m.
MIPS AB engages in the manufacture and sale of safety helmets. The company is headquartered in Taby, Stockholm. The company went IPO on 2017-03-23. The firm offers its MIPS Brain Protection System (BPS) that implies solutions protecting against rotational motion transferred to the brain from angled impacts to the head. BPS is designed to add protection in helmets due to the low friction layer, which enables a relative movement between the head and the helmet, mimicking the brain’s own protection system. The technology implements into bicycle, snow, motorcycle and equestrian helmets. More than 40 helmet brands use BPS, including Bell, Fox Head, Giro, Scott, Smith and Trek, among others. The firm determines only one segment as operations solely comprise sales of the component kit included in consumer products.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 23 Mar 2017
- Employees
- 53
- Website
- mipscorp.com ↗
Leadership
Pay as last reported
- Mr. Magnus WelanderIndependent Chairman of the BoardSEK 730,000
- Mr. Max StrandwitzChief Executive OfficerSEK 7.1m
- Ms. Karin RosenthalChief Financial Officer
- Mr. Cedric MarmeysChief Operating Officer
- Ms. Pernilla HolmgrenVice President - Brand and Marketing
- Mr. Thomas BrautigamIndependent DirectorSEK 305,000
- Ms. Anna HaelloevIndependent DirectorSEK 305,000
- Ms. Maria HedengrenIndependent DirectorSEK 380,000
- Mr. Jonas RahmnIndependent DirectorSEK 335,000
- Ms. Jenny RosbergIndependent DirectorSEK 435,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 79
- Environment
- 78
- Social
- 81
- Governance
- 78
- Direct emissions (scope 1)
- 23.9 t
- Energy emissions (scope 2)
- 37.7 t
- Value chain emissions (scope 3)
- 4,288 t
- Women in the workforce
- 46%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- MIPS AB has a strong brand reputation in the industry, known for its high-quality products and cutting-edge technology. The company has a diverse product portfolio, offering a wide range of solutions to various market segments. MIPS AB also boasts a highly skilled and experienced team, driving innovation and enabling the development of advanced technologies.
Weaknesses
- One of the notable weaknesses of MIPS AB is its heavy reliance on key customers, which poses a potential risk to the stability of the business. The company also faces challenges in effectively managing costs and maintaining competitive pricing, especially in a highly dynamic market. Furthermore, MIPS AB may have limited presence or market share in certain geographical regions, hindering its global expansion.
Opportunities
- MIPS AB has significant opportunities to capitalize on emerging technologies and market trends. With the growing demand for smart devices and Internet of Things (IoT) solutions, the company can further expand its product offerings and capture new market segments. Additionally, MIPS AB could explore strategic partnerships or acquisitions to enhance its capabilities and enter untapped markets.
Threats
- The competitive landscape poses a threat to MIPS AB, with the presence of established players and potential new entrants. Rapid technological advancements and evolving customer preferences require continuous innovation and adaptation, raising the risk of being left behind. Additionally, regulatory changes, economic fluctuations, and supply chain disruptions could impact the company's operations and financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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