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McPherson's MCP.AX · AUD

Consumer Staples · ASX · 🇦🇺 Australia

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0.13

+0.38%

Close of 9 Nov 2026, in AUD

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About McPherson's

Its shares trade on ASX under the ticker MCP.AX. It has been listed since 1 June 1981. In the fiscal year to 30 June 2026, it reported revenue of A$118.3m and a net loss of A$20.3m. At that date it held total assets of A$96.9m and shareholders' equity of A$51.8m.

McPherson's Ltd. operates as a supplier of health and beauty, consumer durable and household consumable products. The company is headquartered in Sydney, New South Wales. The firm's segments are Australia, New Zealand and Rest of the World. The health and beauty division markets and distributes beauty care, hair care, skin care and fragrance product ranges. The home appliance division markets and distributes appliances, such as ovens, cooktops, washing machines and dishwashers. The household consumables division markets and distributes kitchen essentials, such as plastic bags, baking paper, cling wrap and aluminum foil. The firm's health and beauty brands include Manicare, Lady Jayne, Dr. LeWinn's, A'kin, Glam by Manicare, Revitanail, Swisspers, Footcare, maseur, Moosehead, DaVinci, Eylure, Elegant Touch and Goodness. The firm's household consumable brand is Multix. The firm's home appliances brands include Euromaid, IAG, Elica and ARC.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Staples
Industry
Personal Products
Listed since
1 Jun 1981
Employees
876

Leadership

Pay as last reported

  • Ms. Alison CookInterim Non-Executive Independent Chairman of the Board, since 2018A$144,930
  • Mr. Brett CharltonChief Executive Officer, Managing Director, Executive Director, since 2023A$783,855
  • Mr. Mark SherwinChief Financial OfficerA$79,610
  • Mr. Craig DurhamGeneral Counsel, Company Secretary
  • Ms. Jane MckellarIndependent Non-Executive DirectorA$99,100
  • Mr. Ari MervisNon-Executive Independent Director, since 2021A$169,097
  • Ms. Helen ThorntonNon-Executive Independent DirectorA$99,100

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
33
Environment
25
Social
37
Governance
38
Women in the workforce
69%
Carbon reduction policy
Yes
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • McPherson's Ltd possesses several strengths that contribute to its overall success and competitiveness in the market. These strengths include:
  • McPherson's Ltd has established a strong and reputable brand image in the industry, which attracts loyal customers and helps differentiate its products from competitors.
  • The company offers a wide range of products, including personal care, beauty, and household items. This diversification reduces dependency on a single product line and provides a competitive advantage.
  • McPherson's Ltd has built a vast network of distributors, allowing its products to reach a larger customer base. This widespread distribution provides increased accessibility and boosts market presence.

Weaknesses

  • Despite its strengths, McPherson's Ltd also faces certain weaknesses that hinder its performance and potential growth. These weaknesses include:
  • The company's operations are primarily focused on the domestic market, limiting its exposure to international markets and potential growth opportunities abroad.
  • McPherson's Ltd heavily depends on a few key distributors for its product distribution. Any disruptions in these relationships or changes in distributor preferences could adversely affect the company's revenue.
  • Fluctuations in the prices of raw materials used in the production of McPherson's products can impact its profitability. The company needs to effectively manage and mitigate these cost fluctuations.

Opportunities

  • McPherson's Ltd can leverage the following opportunities to further enhance its position in the market:
  • With the increasing consumer preference for environmentally friendly and sustainable products, the company can develop and market new product lines that cater to this demand.
  • McPherson's Ltd has an opportunity to expand its presence in emerging markets with rising disposable incomes and a growing middle class. By entering these markets, the company can tap into new customer segments and drive revenue growth.
  • Embracing technological advancements such as e-commerce and digital marketing can enable McPherson's Ltd to reach a broader audience while improving operational efficiency and customer engagement.

Threats

  • McPherson's Ltd faces certain threats that may pose challenges to its business operations and profitability:
  • The personal care and household products industry is highly competitive, with numerous established players and new entrants. McPherson's Ltd must continuously innovate and differentiate its offerings to retain market share.
  • During economic downturns, consumer spending on non-essential items, including personal care and beauty products, may decline. McPherson's Ltd should be prepared for such economic fluctuations and adjust its strategies accordingly.
  • Compliance with regulations related to product safety, ingredient restrictions, and environmental standards poses a challenge to McPherson's Ltd. The company needs to stay abreast of evolving regulations to ensure compliance and minimize legal risks.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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