14.16
-0.28%
Close of 9 Nov 2026, in USD
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About Mediaalpha
From its filings with the US Securities and Exchange Commission
Mediaalpha is based in Los Angeles, California and is incorporated in Delaware. Its shares trade on NYSE under the ticker MAX. The SEC classifies its business as business services, nec. In the fiscal year to 31 December 2025, it reported revenue of $1.11bn and net income of $25.6m. At that date it held total assets of $383.8m and shareholders' equity of $4.2m. By business, Property & casualty insurance brought in 90.1% of revenue, followed by Health insurance at 7.7% and Life insurance at 1.9%.
Our mission is to help insurance carriers and distributors target and acquire consumers more efficiently and at greater scale through technology and data science. Our technology platform brings together leading insurance carriers, agents, and high-intent consumers through a real-time, programmatic, transparent, and results-driven ecosystem. We believe we are the leading customer acquisition infrastructure for insurance carriers, supporting $2.2 billion in Transaction Value(1) across our platform from our core verticals of property & casualty (“P&C”) insurance, health insurance and life insurance during the year ended December 31, 2025.
We believe in the disruptive power of transparency. Traditionally, insurance customer acquisition platforms operated in a black box. We recognized that consumers may be valued differently by one insurer versus another; therefore, insurers should be able to determine pricing granularly based on the value that a particular customer segment is expected to bring to their business. As a result, we developed a technology platform that powers an ecosystem where buyers and sellers can transact with full transparency, control, and confidence.
Quoted from its 10-K, filed 23 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 28 Oct 2020
- Employees
- 147
- Website
- mediaalpha.com ↗
- Head office
- 700 SOUTH FLOWER STREET, LOS ANGELES, CA, 90017
- Incorporated in
- DE
- Classification
- Services-Business Services, NEC
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Ms. Kathy VrabeckIndependent Chairman of the Board$261,646
- Mr. Steven YiPresident, Chief Executive Officer, Co-Founder, Director, since 2011$6.9m
- Mr. Patrick ThompsonChief Financial Officer, Treasurer$4.6m
- Ms. Amy YehChief Technology Officer$1.5m
- Mr. Jeffrey CoyneGeneral Counsel, Secretary$2.8m
- Mr. Keith CramerChief Revenue Officer$1.7m
- Mr. Eugene NonkoDirector, since 2011$6.9m
- Ms. Venmal ArasuIndependent Director$224,146
- Mr. Christopher DelehantyIndependent Director
- Mr. Bradley HuntIndependent Director
- Ms. Lara SweetIndependent Director$234,146
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 51
- Environment
- 57
- Social
- 51
- Governance
- 45
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- MediaAlpha's platform uses predictive analytics for precise customer targeting in insurance marketing.
- The company employs 147 full-time employees focused on data science and technology solutions.
- MediaAlpha's self-service model allows partners to manage buying and selling processes independently.
Weaknesses
- The company's IPO listing date is 28 October 2020, which may limit recent market performance data.
- MediaAlpha's headquarters city is Los Angeles, California, potentially restricting local talent access.
- The company's employee count of 147 is relatively small for a technology firm in the Communication Services sector.
Opportunities
- The Communication Services sector in the US offers growth potential for marketing technology companies like MediaAlpha.
- Insurance carriers are increasingly adopting data-driven strategies, creating demand for MediaAlpha's platform.
- The company can expand its self-service model to new markets within the US and internationally.
Threats
- The Communication Services sector faces intense competition from established marketing technology firms.
- Insurance industry regulations may impact the adoption of new data-driven marketing solutions.
- The company's small employee count of 147 could hinder scalability during rapid market expansion.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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