MAG Interactive AB (publ) MAGI.ST · SEK
Communication Services · Nasdaq Stockholm · 🇸🇪 Sweden
9.14
+1.11%
Close of 9 Nov 2026, in SEK
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About MAG Interactive AB (publ)
Its shares trade on Nasdaq Stockholm under the ticker MAGI.ST. It has been listed since 8 December 2017. In the fiscal year to 31 August 2026, it reported revenue of SEK 263.9m and net income of SEK 936,000. At that date it held total assets of SEK 370.3m and shareholders' equity of SEK 299.8m.
MAG Interactive AB engages in the development of mobile game software. The company is headquartered in Stockholm, Stockholm. The company went IPO on 2017-12-08. The firm offers free-to-play games, in which the players make in application purchases of virtual items or gameplay benefits. The Company’s portfolio comprises word games, a puzzle game and trivia games; it includes Ruzzle, Ruzzle Adventure, WordBrain, WordBrain 2, Wordalot, Potion Pop, QuizDuel, Pixduel, QuizCross and Backpacker. The games are distributed through virtual stores, such as Google Play and App Store, for operating systems Android and iOS respectively. The firm operates FEO Media AB as subsidiary.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Entertainment
- Listed since
- 8 Dec 2017
- Employees
- 80
- Website
- maginteractive.com ↗
Leadership
Pay as last reported
- Mr. Jonas ErikssonIndependent Chairman of the BoardSEK 450,000
- Mr. Daniel HasselbergChief Executive Officer, Director, since 2010SEK 3.0m
- Mr. Magnus WiklanderChief Financial Officer
- Mr. Kaj NygrenChief Technology Officer
- Mr. Magnus HolmstroemHead of Production
- Ms. Marie LundgrenHead of People and Culture
- Ms. Britt BoeskovIndependent DirectorSEK 220,000
- Ms. Asa LinderIndependent DirectorSEK 220,000
- Ms. Taina MalenIndependent DirectorSEK 220,000
- Mr. Asbjoern SoendergaardIndependent DirectorSEK 220,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 27
- Environment
- 10
- Social
- 18
- Governance
- 52
- Women in the workforce
- 43%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- MAG Interactive AB (publ) possesses several strengths that contribute to its success:
- Strong portfolio of popular mobile games.
- Established brand name and reputation in the gaming industry.
- Skilled and experienced development team.
Weaknesses
- Despite its strengths, MAG Interactive AB (publ) also faces certain weaknesses:
- Dependence on a limited number of game titles for revenue generation.
- Vulnerability to rapidly changing trends in the mobile gaming market.
Opportunities
- MAG Interactive AB (publ) can leverage the following opportunities:
- Growing market for mobile gaming worldwide.
- Expansion into new markets or geographies.
- Development of partnerships with popular brands to create licensed games.
Threats
- However, there are also potential threats that MAG Interactive AB (publ) should be aware of:
- Intense competition from other mobile game developers.
- Increasing regulations and legal constraints in the gaming industry.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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