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Close of 9 Nov 2026, in USD
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About Luvu Brands
From its filings with the US Securities and Exchange Commission
Luvu Brands is based in Atlanta, Georgia and is incorporated in Florida. Its shares trade on OTC under the ticker LUVU. The SEC classifies its business as household furniture. In the fiscal year to 30 June 2026, it reported revenue of $27.4m and a net loss of $246,000. At that date it held total assets of $11.4m and shareholders' equity of $2.2m.
Luvu Brands, Inc. designs, manufactures and markets a portfolio of consumer lifestyle brands through the Company’s websites, online mass merchants, and specialty retail stores worldwide. Brands include Liberator®, a brand category of iconic products for enhancing sensuality and intimacy; Jaxx®, a diverse range of casual fashion daybeds, sofas and beanbags made from virgin and re-purposed polyurethane foam; and Avana®, products of yoga exercises, sleep comfort, and inclined bed therapy. These products are sold through the Company’s websites, online mass merchants, and retail stores worldwide. Many of our products are offered flat-packed and either roll or vacuum-compressed to save on shipping and reduce our carbon footprint.
Headquartered in Atlanta, Georgia, the Company occupies a 140,000-square-foot vertically integrated manufacturing facility.
The Company’s e-commerce websites include liberator.com, jaxxliving.com, and avanacomfort.com.
Our executive offices are located at 2745 Bankers Industrial Dr., Atlanta, GA 30360; our telephone number is +1-770-246-6400.
Our corporate website is www.LuvuBrands.com. We make available copies of Luvu Brands’ documents, news releases, and our filings with the U.S. Securities and Exchange Commission, also known as the “SEC”, including financial statements.
Quoted from its 10-K, filed 29 Sept 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- N/A
- Industry
- N/A
- Listed since
- 13 Oct 2008
- Employees
- 195
- Website
- luvubrands.com ↗
- Head office
- 2745 BANKERS INDUSTRIAL DRIVE, ATLANTA, GA, 30360
- Incorporated in
- FL
- Classification
- Household Furniture
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Louis FriedmanPresident, Chief Executive Officer, Director, since 2009$151,538
- Mr. Chris KnaufChief Financial Officer, Controller
- Ms. Leslie VogelmanTreasurer
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Luvu Brands Inc has several strengths that contribute to its success in the market. Firstly, the company has a diverse range of high-quality products, offering customers a wide selection to choose from. This allows Luvu Brands to cater to various consumer preferences and needs.
- Secondly, Luvu Brands Inc has a strong brand reputation and a loyal customer base. The company has consistently delivered products that meet or exceed customer expectations, resulting in repeat business and positive word-of-mouth recommendations. This customer loyalty provides a solid foundation for continued growth and market penetration.
- Furthermore, Luvu Brands Inc has efficient and streamlined internal processes. The company's strong supply chain management and distribution capabilities ensure timely delivery of products to customers. This operational excellence enables Luvu Brands to maintain high customer satisfaction levels and meet market demands efficiently.
Weaknesses
- While Luvu Brands Inc has many strengths, there are also some weaknesses that need to be addressed. Firstly, the company heavily relies on external suppliers for raw materials and components. Any disruption in the supply chain, such as delays or quality issues, could adversely impact Luvu Brands' ability to meet customer demands and compromise product quality.
- Moreover, Luvu Brands Inc has limited brand recognition in certain international markets. Expanding into new global markets can be challenging due to the company's lack of brand awareness and competition from established brands. This weakness requires focused marketing and promotional efforts to build brand recognition and gain market share.
- Additionally, Luvu Brands Inc faces the risk of imitations and counterfeits of its popular products. The company needs to invest in robust intellectual property protection measures to prevent the unauthorized replication of its designs and trademarks, which can negatively impact its market position and profitability.
Opportunities
- Luvu Brands Inc has several opportunities to capitalize on for further growth and success. Firstly, the increasing consumer demand for eco-friendly and sustainable products presents an opportunity for the company to expand its offerings in this segment. By developing and promoting environmentally-friendly products, Luvu Brands can tap into a growing market niche and enhance its competitive advantage.
- Furthermore, the rise of e-commerce provides Luvu Brands with the opportunity to reach a wider customer base and increase sales. The company can invest in digital marketing strategies, optimize its online presence, and leverage various online platforms to attract and engage with customers. This opens up new avenues for revenue generation and market expansion.
- Additionally, Luvu Brands Inc can explore strategic partnerships and collaborations with complementary businesses. By joining forces with compatible brands, the company can access new distribution channels, gain exposure to different customer segments, and benefit from shared resources and expertise. Such collaborations can drive mutual growth and strengthen Luvu Brands' market position.
Threats
- Luvu Brands Inc operates in a highly competitive market with several potential threats. Firstly, increasing competition from both established and emerging brands poses a significant challenge to the company's market share and profitability. Luvu Brands must continuously innovate its products, enhance customer experiences, and differentiate itself to stay ahead of competitors.
- Furthermore, economic uncertainties and fluctuations in consumer spending habits can impact the demand for Luvu Brands' products. During economic downturns, consumers may reduce discretionary spending on non-essential items, affecting the company's sales and revenue. It is important for Luvu Brands to monitor market trends closely and adapt its strategies accordingly.
- Lastly, increasing regulations and compliance requirements in the industry can pose challenges for Luvu Brands Inc. The company needs to stay updated with evolving regulations related to manufacturing, labeling, and safety standards to ensure legal compliance. Failure to comply with regulations can result in financial penalties and damage to the company's reputation.
Sources and methodology
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- Chart on the Overview
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