15.77
+5.98%
Close of 9 Nov 2026, in USD
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About El Pollo Loco Holdings
From its filings with the US Securities and Exchange Commission
El Pollo Loco Holdings is based in Costa Mesa, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker LOCO. The SEC classifies its business as retail-eating places. In the fiscal year to 31 December 2025, it reported revenue of $490.0m and net income of $26.5m. At that date it held total assets of $606.6m and shareholders' equity of $291.1m.
We opened our first location on Alvarado Street in Los Angeles, California, in 1980, and have grown our restaurant system to 503 domestic restaurants, comprised of 175 company-operated and 328 franchised restaurants as of December 31, 2025. Our restaurants are located principally in California, but also in Arizona, Nevada, Texas, Utah, Colorado, Washington and Louisiana. Additionally, as of December 31, 2025, we had 8 licensed restaurants in the Philippines. Our typical restaurant is a free-standing building with drive-thru service that ranges in size from 2,200 to 3,000 square feet with seating for approximately 50 to 70 people.
El Pollo Loco is a differentiated and growing restaurant concept that specializes in fire-grilling citrus-marinated chicken and operates in the limited service restaurant (“LSR”) market segment. We believe that our market position to make and serve quality chicken that is fast and easy sets El Pollo Loco apart. Our distinctive menu features our signature product, citrus-marinated fire-grilled chicken, served in a variety of Mexican-inspired entrees, like burritos, tostadas, and salads, as well as bone-in chicken meals available in a variety of sizes to feed individuals and larger groups. Our entrees include favorites such as tostadas, burritos, bowls, and salads, and we offer a variety of fresh salsas and delicious dressings that give our customers the opportunity to customize their meals.
Quoted from its 10-K, filed 13 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 25 Jul 2014
- Employees
- 4,034
- Website
- elpolloloco.com ↗
- Head office
- 575 ANTON BLVD, COSTA MESA, CA, 92626
- Incorporated in
- DE
- Classification
- Retail-Eating Places
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. William FloydNon-Executive Independent Chairman of the Board$250,000
- Ms. Maria HollandsworthPresident, Chief Operating Officer$2.1m
- Ms. Elizabeth WilliamsChief Executive Officer, Director, since 2024$4.7m
- Mr. Ira FilsChief Financial Officer$1.4m
- Mr. Douglas BabbNon-Executive Independent Director$167,500
- Mr. Samuel BorgeseNon-Executive Independent Director$165,000
- Mr. Mark BullerNon-Executive Independent Director$160,000
- Ms. Nancy Faginas-CodyNon-Executive Independent Director$165,000
- Ms. Deborah GonzalezNon-Executive Independent Director$157,500
- Mr. Joe TaylorNon-Executive Independent Director
- Mr. Jeff PriesterInvestor Relations Officer, since 2023
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 39
- Environment
- 22
- Social
- 52
- Governance
- 43
- Women in the workforce
- 54%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- El Pollo Loco Holdings Inc is a well-established fast food chain with a strong brand presence in the market. The company has a loyal customer base who appreciate its unique flame-grilled chicken offerings.
- The company has a well-defined operational system, enabling efficient and consistent processes across its locations. This allows for streamlined operations and the ability to scale its business.
- El Pollo Loco has a diverse menu that appeals to a wide range of customers, offering not just chicken dishes but also salads, burritos, tacos, and other Mexican-inspired cuisine. This diversity gives them an advantage over competitors who may have a more limited menu.
Weaknesses
- One of the weaknesses of El Pollo Loco is its limited geographic presence compared to some of its competitors. This restricts its customer reach and may hinder future growth opportunities.
- The company heavily relies on a single product category, namely chicken. Any negative impact on chicken supply or increase in costs could adversely affect its profitability.
- El Pollo Loco faces intense competition from other fast food chains, both in the chicken-specific and broader fast food markets. This competition makes it crucial for the company to constantly innovate and differentiate to maintain its market share.
Opportunities
- An opportunity for El Pollo Loco lies in expanding its presence into new markets and geographic regions. By strategically identifying locations that are underserved by similar fast food chains, the company can tap into new customer segments.
- Growing consumer demand for healthier food options presents an opportunity for El Pollo Loco to strengthen its position. The chain can emphasize its flame-grilled chicken's lower fat content and offer more nutritious menu choices to attract health-conscious customers.
- The increasing popularity of online food delivery platforms opens up avenues for El Pollo Loco to expand its reach and boost sales. Partnering with these platforms or developing its own delivery system can tap into the convenience-seeking consumer base.
Threats
- El Pollo Loco is exposed to potential disruptions in its supply chain, primarily related to chicken sourcing and price fluctuations. Any shortage or price increase could impact its profitability and customer satisfaction.
- Changes in consumer preferences and trends pose a threat to El Pollo Loco. If consumer demand shifts towards alternative fast food options or healthier food categories, the company may struggle to adapt and maintain relevancy.
- Economic downturns, such as recessions or financial crises, can impact consumers' disposable income. This could lead to reduced spending on dining out or choosing lower-priced competitors, affecting El Pollo Loco's sales and financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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