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Close of 9 Nov 2026, in AUD
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About Kogan.com
Its shares trade on ASX under the ticker KGN.AX. It has been listed since 7 July 2016. In the fiscal year to 30 June 2026, it reported revenue of A$510.6m and net income of A$11.2m. At that date it held total assets of A$193.5m and shareholders' equity of A$34.4m.
Kogan.com Ltd. operates as an online retailer with a portfolio of retail and services businesses that includes Kogan Retail, Marketplace, Mobile, Broadband, Insurance and Travel. The company is headquartered in South Melbourne, Victoria. The company went IPO on 2016-07-07. The firm's businesses include Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, Kogan Money, Kogan Cars, Kogan Energy, Dick Smith, Matt Blatt and Mighty Ape. The firm's segments include Kogan.com and Mighty Ape. The Kogan.com segment focuses on online retailers selling in-house and third-party brand, household and consumer electronics products, as well as providing services for telecommunications, Internet, insurance, home finances, utilities, vehicles, and travel. The Mighty Ape segment is an online specialist retailer of gaming and entertainment products. The firm's offering comprises products released under Kogan.com's brands, such as Kogan, Ovela, Fortis, Vostok and Komodo (exclusive brands products), and products sourced from imported and domestic third-party brands, such as Apple, Canon, Swann and Samsung (third-party brands products).
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 7 Jul 2016
- Website
- kogancorporate.com ↗
Leadership
Pay as last reported
- Mr. Gregory RidderIndependent Non-Executive Chairman of the BoardA$203,500
- Mr. Ruslan KoganFounder and Chief Executive Officer, Executive Director, since 2006A$1.4m
- Mr. David ShaferChief Financial Officer, Chief Operating Officer, Executive Director, since 2010A$1.0m
- Ms. Belinda CleminsonCompany Secretary
- Ms. Janine AllisIndependent Non-Executive DirectorA$104,500
- Mr. Ronn BechlerIndependent Non-Executive Director
- Mr. Harry DebneyIndependent Non-Executive DirectorA$121,000
- Ms. Francine EreiraIndependent Non-Executive Director
- Mr. Gary LevinIndependent Non-Executive Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 25
- Environment
- 6
- Social
- 50
- Governance
- 17
- Women in the workforce
- 38%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Kogan.com Ltd has several strengths that contribute to its success in the market. Firstly, the company has established a strong online presence, allowing it to reach a large customer base efficiently. This online platform facilitates convenient shopping experiences and easy accessibility for customers to browse and purchase products. Secondly, Kogan.com has a diverse range of products, offering customers a wide selection across various categories. This broad product portfolio not only attracts a range of customers but also allows the company to cross-sell and upsell to increase sales and customer satisfaction. Additionally, Kogan.com has a reputation for offering competitive prices. By operating as an online-only retailer, the company can reduce overhead costs associated with physical stores, allowing them to pass on the savings to customers. Lastly, the company's strong logistics and distribution network facilitates efficient delivery and order fulfillment, ensuring customer satisfaction and loyalty.
Weaknesses
- Despite its strengths, Kogan.com Ltd faces certain weaknesses in the market. One of the major weaknesses is the heavy reliance on its online platform. While this provides convenience, it also puts the company at risk in case of technical issues or cyber attacks, which could disrupt the business operations and affect customer trust. Another weakness is the heavy competition in the online retail sector. As more competitors enter the market, Kogan.com needs to continuously differentiate itself and offer unique value propositions to maintain its market position. Furthermore, Kogan.com's focus on low prices may impact profit margins. While attracting price-sensitive customers, it may limit the ability to invest in innovation and maintain sustainable growth.
Opportunities
- Kogan.com has several opportunities to capitalize on in the market. Firstly, the increasing adoption of online shopping presents a favorable environment for the company to expand its customer base and sales. This can be achieved through targeted marketing campaigns and customer acquisition strategies. Secondly, the company can explore potential partnerships or collaborations with other brands and retailers to extend its product offerings and reach new markets. Such alliances can strengthen Kogan.com's position and create synergies across different industry sectors. Additionally, the rising demand for environmentally friendly and sustainable products provides an opportunity for Kogan.com to tap into this market segment. By incorporating more eco-friendly products in its portfolio, the company can attract environmentally conscious customers and align with global sustainability trends. Finally, international expansion is another potential opportunity for Kogan.com. By expanding its operations to new geographical regions, the company can access new customer markets and diversify its revenue streams.
Threats
- Kogan.com Ltd faces various threats that could impact its business operations. Firstly, intense competition from both established retailers and emerging startups poses a significant threat. Competitors may replicate successful strategies, offer similar products, or utilize aggressive pricing strategies to gain market share. Secondly, changes in government regulations and policies, particularly related to e-commerce, can affect Kogan.com's operations and profitability. Compliance with evolving regulations and adapting to legal requirements can pose challenges for the company. Additionally, economic downturns and fluctuations can impact consumer spending behavior, leading to reduced sales and customer demand. Changes in consumer preferences and buying habits also pose a threat, as Kogan.com needs to continuously adapt to shifting trends in order to stay relevant. Lastly, cyber threats and data breaches pose a significant risk in the online retail space. Maintaining robust security measures and ensuring the protection of customer data is crucial to maintain trust and prevent potential damage to the reputation of Kogan.com.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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