H 
14.70
+1.17%
Close of 9 Nov 2026, in USD
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About Hooker Furnishings
From its filings with the US Securities and Exchange Commission
Hooker Furnishings is based in Martinsville, Virginia and is incorporated in Virginia. Its shares trade on Nasdaq under the ticker HOFT. The SEC classifies its business as household furniture. In the fiscal year to 1 February 2026, it reported revenue of $278.1m and a net loss of $27.0m. At that date it held total assets of $225.9m and shareholders' equity of $169.2m.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 12 Apr 2001
- Employees
- 840
- Website
- hookerfurniture.com ↗
- Head office
- 440 E COMMONWEALTH BLVD, MARTINSVILLE, VA, 24115
- Incorporated in
- VA
- Classification
- Household Furniture
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. W. Christopher BeelerIndependent Chairman of the Board$155,000
- Mr. Jeremy HoffChief Executive Officer, Director, since 2017$1.6m
- Mr. C. Earl ArmstrongChief Financial Officer, Senior Vice President - Finance, Company Secretary
- Ms. Anne SmithChief Administration, President - Domestic Upholstery$649,889
- Mr. Paul HuckfeldtDirector, since 2010$746,137
- Ms. Maria DueyIndependent Director$135,000
- Ms. Paulette GarafaloIndependent Director$125,000
- Mr. Christopher HensonIndependent Director$140,000
- Ms. Tonya JacksonIndependent Director$135,000
- Ms. Ellen TaaffeIndependent Director$125,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 68
- Environment
- 29
- Social
- 98
- Governance
- 76
- Direct emissions (scope 1)
- 1,651 t
- Energy emissions (scope 2)
- 4,760 t
- Value chain emissions (scope 3)
- 52,796 t
- Women in the workforce
- 40.34%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Hooker Furniture Corp possesses several key strengths that contribute to its success in the furniture industry.
- Strong Reputation: Hooker Furniture Corp has established itself as a renowned brand known for its high-quality, well-crafted furniture designs.
- Extensive Product Range: The company offers a wide range of furniture products, catering to various consumer preferences and lifestyle needs.
- Distribution Network: Hooker Furniture Corp has a robust distribution network, allowing for efficient delivery and widespread availability of its products.
- Despite its strengths, Hooker Furniture Corp also faces certain weaknesses that it must address to maintain its competitive edge.
- Dependence on Retail Partners: The company heavily relies on third-party retailers for sales, which puts it at risk of fluctuations in retail performance.
- Limited Online Presence: Hooker Furniture Corp's online presence and e-commerce capabilities lag behind some competitors, potentially limiting market reach and sales opportunities.
- Slow Adoption of Sustainability Initiatives: The company has been slower to adopt eco-friendly practices compared to some industry peers, which may impact its appeal to environmentally conscious consumers.
- Hooker Furniture Corp can capitalize on several opportunities to further expand its business and drive growth.
- Growing Demand for Sustainable Products: By prioritizing sustainability and eco-friendly manufacturing processes, the company can tap into a rising consumer demand for environmentally conscious furniture options.
- Online Sales Expansion: Enhancing the company's online presence and e-commerce capabilities can open up new avenues for sales, reaching a broader customer base and improving accessibility.
- International Market Expansion: Exploring new international markets and partnerships can help Hooker Furniture Corp expand its global presence and diversify revenue streams.
- Hooker Furniture Corp faces certain threats that could potentially hinder its growth and profitability.
- Intense Competition: The furniture industry is highly competitive, with both traditional and online retailers vying for market share, posing a challenge to Hooker Furniture Corp's growth prospects.
- Economic Factors: Fluctuations in the economy, including changes in disposable income levels and consumer spending habits, can impact the demand for luxury furniture and affect the company's sales.
- Raw Material Costs: Volatility in raw material costs, such as wood and upholstery materials, can impact the company's profitability and pricing strategies.
Weaknesses
- Despite its strengths, Hooker Furniture Corp also faces certain weaknesses that it must address to maintain its competitive edge.
- Dependence on Retail Partners: The company heavily relies on third-party retailers for sales, which puts it at risk of fluctuations in retail performance.
- Limited Online Presence: Hooker Furniture Corp's online presence and e-commerce capabilities lag behind some competitors, potentially limiting market reach and sales opportunities.
- Slow Adoption of Sustainability Initiatives: The company has been slower to adopt eco-friendly practices compared to some industry peers, which may impact its appeal to environmentally conscious consumers.
- Hooker Furniture Corp can capitalize on several opportunities to further expand its business and drive growth.
- Growing Demand for Sustainable Products: By prioritizing sustainability and eco-friendly manufacturing processes, the company can tap into a rising consumer demand for environmentally conscious furniture options.
- Online Sales Expansion: Enhancing the company's online presence and e-commerce capabilities can open up new avenues for sales, reaching a broader customer base and improving accessibility.
- International Market Expansion: Exploring new international markets and partnerships can help Hooker Furniture Corp expand its global presence and diversify revenue streams.
- Hooker Furniture Corp faces certain threats that could potentially hinder its growth and profitability.
- Intense Competition: The furniture industry is highly competitive, with both traditional and online retailers vying for market share, posing a challenge to Hooker Furniture Corp's growth prospects.
- Economic Factors: Fluctuations in the economy, including changes in disposable income levels and consumer spending habits, can impact the demand for luxury furniture and affect the company's sales.
- Raw Material Costs: Volatility in raw material costs, such as wood and upholstery materials, can impact the company's profitability and pricing strategies.
Opportunities
- Hooker Furniture Corp can capitalize on several opportunities to further expand its business and drive growth.
- Growing Demand for Sustainable Products: By prioritizing sustainability and eco-friendly manufacturing processes, the company can tap into a rising consumer demand for environmentally conscious furniture options.
- Online Sales Expansion: Enhancing the company's online presence and e-commerce capabilities can open up new avenues for sales, reaching a broader customer base and improving accessibility.
- International Market Expansion: Exploring new international markets and partnerships can help Hooker Furniture Corp expand its global presence and diversify revenue streams.
- Hooker Furniture Corp faces certain threats that could potentially hinder its growth and profitability.
- Intense Competition: The furniture industry is highly competitive, with both traditional and online retailers vying for market share, posing a challenge to Hooker Furniture Corp's growth prospects.
- Economic Factors: Fluctuations in the economy, including changes in disposable income levels and consumer spending habits, can impact the demand for luxury furniture and affect the company's sales.
- Raw Material Costs: Volatility in raw material costs, such as wood and upholstery materials, can impact the company's profitability and pricing strategies.
Threats
- Hooker Furniture Corp faces certain threats that could potentially hinder its growth and profitability.
- Intense Competition: The furniture industry is highly competitive, with both traditional and online retailers vying for market share, posing a challenge to Hooker Furniture Corp's growth prospects.
- Economic Factors: Fluctuations in the economy, including changes in disposable income levels and consumer spending habits, can impact the demand for luxury furniture and affect the company's sales.
- Raw Material Costs: Volatility in raw material costs, such as wood and upholstery materials, can impact the company's profitability and pricing strategies.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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