3.03
+1.34%
Close of 9 Nov 2026, in EUR
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About Hellofresh
Its shares trade on XETRA under the ticker HFG.DE. It has been listed since 2 November 2017. In the fiscal year to 31 December 2025, it reported revenue of €6.76bn and a net loss of €92.6m. At that date it held total assets of €2.18bn and shareholders' equity of €672.7m.
HelloFresh SE engages in the provision of personalized meal solutions. The company is headquartered in Berlin, Berlin. The company went IPO on 2017-11-02. The firm offers pre-portioned ingredients that give subscribers the opportunity to prepare home-cooked meals each week using its recipes. The users have choice between different kinds of meals and recipes which are delivered on selected weekdays. The firm delivers its products to customers in different geographical regions. The business activities of the Company are divided into two operating segments: the USA segment, which comprises operations in the USA and International segment, which includes operations in Australia, Austria, Belgium, Canada, Germany, the Netherlands, Switzerland and the United Kingdom. The firm operates under the HelloFresh brand.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 2 Nov 2017
- Employees
- 6,432
- Website
- hellofreshgroup.com ↗
Leadership
Pay as last reported
- Mr. John RittenhouseIndependent Chairman of the Supervisory Board, since 2015€282,500
- Mr. Dominik RichterChief Executive Officer, Member of the Management Board€529,788
- Ms. Ursula Radeke-PietschIndependent Deputy Chairwoman of the Supervisory Board, since 2015€157,500
- Mr. Christian GaertnerChief Financial Officer, Member of the Management Board€656,618
- Mr. Fabien SimonChief Financial Officer, Member of the Management Board
- Mr. Edward BoyesChief Commercial Officer, Member of the Management Board, since 2020€663,509
- Mr. Thomas GrieselChief Executive Officer - International, Member of the Management Board, since 2021€656,618
- Mr. Michael RothIndependent Member of the Supervisory Board
- Ms. Susanne Schroeter-CrossanIndependent Member of the Supervisory Board€132,500
- Mr. Derek ZissmanIndependent Member of the Supervisory Board€132,500
- Mr. Zack IvanovInvestor Relations Senior Manager, since 2023
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 76
- Environment
- 83
- Social
- 72
- Governance
- 72
- Direct emissions (scope 1)
- 65,369 t
- Energy emissions (scope 2)
- 48,923 t
- Value chain emissions (scope 3)
- 83,662 t
- Women in the workforce
- 44%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Hellofresh SE has several strengths that contribute to its success in the meal kit delivery industry. Firstly, Hellofresh has a strong global presence, operating in several countries worldwide. This allows the company to target a wide customer base and tap into diverse markets. Additionally, Hellofresh has established a strong brand image, known for its convenient and high-quality meal solutions. This brand reputation helps in building customer trust and loyalty. Furthermore, Hellofresh benefits from strong supply chain management, ensuring the availability of fresh ingredients and efficient delivery.
Weaknesses
- However, Hellofresh SE also faces certain weaknesses that need to be addressed. One major weakness is its reliance on external suppliers for ingredients. This can sometimes lead to potential disruptions in the supply chain, impacting service quality and customer satisfaction. Hellofresh also faces competition from traditional grocery stores that offer their own meal kit solutions, which can affect market share. Additionally, the subscription-based model of Hellofresh may not appeal to every consumer, limiting potential customer segments.
Opportunities
- Hellofresh SE has various opportunities for growth and expansion. One opportunity lies in the increasing trend of consumers seeking convenience in meal preparation. As more individuals lead busy lifestyles, Hellofresh can capitalize on this demand and provide time-saving solutions. In addition, Hellofresh can explore partnerships with local suppliers, strengthening its supply chain and supporting local economies. Furthermore, Hellofresh has the opportunity to expand its product offerings beyond meal kits, considering options like ready-to-eat meals or specialized dietary plans.
Threats
- Alongside opportunities, Hellofresh SE also faces certain threats that could impact its business. One major threat is intense competition within the meal kit delivery industry. Competitors offering similar services could potentially lure customers away from Hellofresh. Another threat comes from fluctuating ingredient prices, which can affect the company's profit margins. Additionally, any negative publicity or health-related incidents regarding meal kit services can undermine customer trust and harm Hellofresh's reputation.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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