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GoPro GPRO · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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0.88

-2.33%

Close of 9 Nov 2026, in USD

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About GoPro

From its filings with the US Securities and Exchange Commission

SEC filings

GoPro is based in San Mateo, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker GPRO. The SEC classifies its business as photographic equipment & supplies. In the fiscal year to 31 December 2025, it reported revenue of $651.5m and a net loss of $93.5m. At that date it held total assets of $428.0m and shareholders' equity of $76.5m. By business, Hardware brought in 83.7% of revenue, followed by Subscription and services at 16.3%.

Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Discretionary
Industry
Household Durables
Listed since
26 Jun 2014
Employees
636
Website
gopro.com ↗
Head office
3025 CLEARVIEW WAY, SAN MATEO, CA, 94402
Incorporated in
DE
Classification
Photographic Equipment & Supplies
Filer status
Accelerated filer<br>Smaller reporting company

Leadership

Pay as last reported

  • Mr. Nicholas WoodmanChairman of the Board, Chief Executive Officer, since 2004$2.4m
  • Mr. Brian McGeeChief Financial Officer, Chief Operating Officer, Executive Vice President$1.5m
  • Mr. Dean JahnkeSenior Vice President - Global Sales and Channel Marketing$908,463
  • Mr. Tyrone Ahmad-TaylorLead Independent Director$190,678
  • Ms. Emily Culp HogueIndependent Director
  • Mr. Michael DennisonIndependent Director
  • Ms. Shaz KahngIndependent Director$196,866
  • Mr. Miguel Lopez BenIndependent Director
  • Ms. Susan LyneIndependent Director$210,678

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
43
Environment
24
Social
46
Governance
60
Direct emissions (scope 1)
155 t
Energy emissions (scope 2)
233 t
Women in the workforce
29.4%
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • GoPro Inc has established a strong brand image in the action camera market.
  • The company's high-quality and durable products have gained a loyal customer base.

Weaknesses

  • GoPro Inc's heavy dependence on the action camera market makes it susceptible to changing consumer trends and competition.
  • The company has faced challenges in expanding its product portfolio beyond action cameras.

Opportunities

  • GoPro Inc can leverage its brand recognition and expand into adjacent markets, such as drones and virtual reality.
  • The increasing popularity of adventure sports provides an opportunity for the company to target a growing customer segment.

Threats

  • Intense competition from other action camera manufacturers poses a threat to GoPro Inc's market share.
  • The rapid advancement of smartphone camera technology could potentially make standalone action cameras less relevant.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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