18.69
+5.00%
Close of 9 Nov 2026, in USD
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About Fox Factory Holding
From its filings with the US Securities and Exchange Commission
Fox Factory Holding is based in Duluth, Georgia and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker FOXF. The SEC classifies its business as motorcycles, bicycles & parts. In the fiscal year to 2 January 2026, it reported revenue of $1.47bn and a net loss of $544.6m. At that date it held total assets of $1.67bn and shareholders' equity of $670.2m. By business, Specialty Sports Group brought in 34.7% of revenue, followed by Powered Vehicles Group at 33.3% and Aftermarket Applications Group at 32.0%. By region, North America accounted for 76.3%, followed by Europe at 13.5% and Asia at 8.5%.
Fox Factory, Inc., our operating subsidiary, was incorporated in California in 1978. Fox Factory Holding Corp. was incorporated in Delaware on December 28, 2007. In October 2018, we announced the relocation of our business headquarters from Scotts Valley, California to Braselton, Georgia, which was effective on December 31, 2018. In June 2021, we established a principal executive office in Duluth, Georgia.
We design, engineer, manufacture and market performance-defining products and systems used primarily on bikes, off-road vehicles and trucks, side-by-sides, on-road vehicles with and without off-road capabilities, ATVs, snowmobiles, and specialty vehicles and applications, and premium baseball and softball gear and equipment. We believe our products offer innovative design, performance, durability and reliability. Our brand is associated with high-performance and technologically advanced products, by which we generally mean products that provide users with improved control and comfort while riding over rough terrain in varied environments or providing improved control and responsiveness for on-road only vehicles or out on a ball field. We believe that the performance of our products has been demonstrated by, and our brand benefits from, the success of professional athletes who use our products in elite competitive events, such as the Olympic Games, the Union Cycliste Internationale Mountain Bike World Cup, the X Games, the Dakar Rally, the Baja 1000, and professional baseball, including Major League Baseball.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Auto Components
- Listed since
- 8 Aug 2013
- Employees
- 3,700
- Website
- investor.ridefox.com ↗
- Head office
- 2055 SUGARLOAF CIRCLE, SUITE 300, DULUTH, GA, 30097
- Incorporated in
- DE
- Classification
- Motorcycles, Bicycles & Parts
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Dudley MendenhallIndependent Chairman of the Board, since 2013$363,750
- Mr. Michael DennisonChief Executive Officer, Director, since 2018$7.5m
- Mr. Dennis SchemmChief Financial Officer, President - Aftermarket Applications Group$2.5m
- Mr. Christopher TuttonPresident, Specialty Sports Group$1.8m
- Mr. Brendan EnickChief Accounting Officer, Treasurer$1.1m
- Mr. Paul StecherChief Information Officer, President, PVG$1.7m
- Mr. Toby MerchantChief Compliance Officer, Chief Legal Officer, Secretary$1.7m
- Mr. Thomas DuncanIndependent Director$256,250
- Ms. Elizabeth FetterIndependent Director$266,250
- Ms. Jean HlayIndependent Director$273,750
- Mr. Sidney JohnsonIndependent Director$258,750
- Mr. Ted WaitmanIndependent Director$258,750
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 29
- Environment
- 19
- Social
- 25
- Governance
- 42
- Direct emissions (scope 1)
- 2,333 t
- Energy emissions (scope 2)
- 17,494 t
- Value chain emissions (scope 3)
- 465,798 t
- Women in the workforce
- 33%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Fox Factory Holding Corp has a strong brand image and reputation in the industry.
- The company possesses advanced manufacturing facilities and technologies, allowing for efficient and high-quality production.
- Fox Factory Holding Corp has a diverse product portfolio, catering to various customer needs and preferences.
Weaknesses
- The company is highly dependent on a limited number of suppliers, which may create vulnerability to supply chain disruptions.
- Fox Factory Holding Corp faces intense competition in the market, leading to potential pricing pressures.
- Limited international presence and reliance on the domestic market may hinder potential growth opportunities.
Opportunities
- Growing demand for off-road and recreational vehicles presents an opportunity for Fox Factory Holding Corp to expand its customer base.
- Expanding into new international markets can increase the company's revenue streams and reduce dependence on the domestic market.
- Continuous innovation and product development can help the company stay ahead of competitors and capture new market segments.
Threats
- Fluctuating raw material prices, such as metals and oil, pose a potential threat to Fox Factory Holding Corp's profitability.
- Economic downturns and recessions can impact consumer spending on discretionary items, potentially affecting the company's sales.
- Rapidly evolving industry regulations and standards require the company to invest in compliance measures to avoid penalties.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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