3.67
-4.43%
Close of 9 Nov 2026, in USD
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About Fluent
From its filings with the US Securities and Exchange Commission
Fluent is based in New York, New York and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker FLNT. The SEC classifies its business as advertising. In the fiscal year to 31 December 2025, it reported revenue of $208.8m and a net loss of $27.2m. At that date it held total assets of $89.1m and shareholders' equity of $18.2m.
Fluent, Inc. ("we," "us," "our," "Fluent," or the "Company") is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, we unlock additional revenue streams for partners and empower advertisers to acquire their most valuable customers at scale. We primarily perform customer acquisition services by operating highly scalable digital marketing campaigns, through which we connect our advertiser clients with targeted consumers.
We access these consumers through both our commerce media marketplace ("Commerce Media Solutions"), which delivers targeted advertising within e-commerce and digital media transaction flows on partner sites and mobile apps, and our owned and operated digital media properties ("O&O Sites"). In 2025, we delivered data and performance-based customer acquisition services for approximately 400 consumer brands, direct marketers, and agencies across a wide range of industries, including Media & Entertainment, Financial Products & Services, Health & Life Sciences, Retail & Consumer, and Staffing & Recruitment.
Quoted from its 10-K, filed 31 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 6 Nov 2015
- Employees
- 185
- Website
- fluentco.com ↗
- Head office
- 300 VESEY STREET, NEW YORK, NY, 10282
- Incorporated in
- DE
- Classification
- Services-Advertising
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Donald MathisIndependent Chairman of the Board$125,000
- Mr. Donald PatrickChief Executive Officer$889,788
- Mr. Matthew ConlinCo-Founder, Director, Chief Customer Officer, since 2018$605,187
- Mr. Ryan SchulkeChief Strategy Officer, Co-Founder, Director, since 2015$602,560
- Mr. Ryan PerfitChief Financial Officer, Financial and Accounting Officer$658,040
- Mr. Adrian StackChief Product Officer
- Mr. James GeyganIndependent Director
- Mr. David GraffIndependent Director$115,000
- Mr. Richard PfennigerIndependent Director$120,000
- Ms. Barbara Shattuck KohnIndependent Director$125,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 28
- Environment
- 8
- Social
- 46
- Governance
- 29
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Fluent Inc. provides digital marketing services with 220 employees in New York City.
- Information Services segment targets risk management and consumer marketing industries.
- Performance Marketing Segment serves B2C verticals like internet, telecom, and health sectors.
Weaknesses
- Fluent Inc. has only two business segments for its digital marketing solutions.
- The company's IPO was in 2015, indicating limited recent market expansion.
- Information Services segment focuses on risk management and consumer marketing only.
Opportunities
- Fluent Inc. can expand into new B2C verticals beyond current internet and telecom sectors.
- The Performance Marketing Segment's audience solutions can grow with more data acquisition tools.
- Data acquisition solutions like connect and reconnect offer potential for market growth.
Threats
- Fluent Inc. faces competition in the digital marketing industry from established firms.
- The Performance Marketing Segment's reliance on B2C verticals could be affected by economic downturns.
- Information Services segment's focus on risk management may limit growth opportunities.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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