2.44
0.00%
Close of 9 Nov 2026, in EUR
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Mountain Alliance
Its shares trade on XETRA under the ticker ECF.DE. It has been listed since 21 December 2010. In the fiscal year to 31 December 2025, it reported revenue of €204,335 and a net loss of €459,677. At that date it held total assets of €34.2m and shareholders' equity of €30.0m.
Mountain Alliance AG is a holding company, which engages in the development of online service and brand businesses. The company is headquartered in Muenchen, Bayern. The company went IPO on 2010-12-21. The firm holds more than 30 portfolio companies in three segments: Meta Platforms, Software as a Service (SaaS) & Digital Media; Value Added E-commerce, and Digital Business Services. The firm reports two operating segments: Services, covering the activities of its subsidiaries within Digital Business Services, such as Crealytics and The Native, which provide digital marketing, logistic and consulting services to other Group companies, as well as to external clients, and Brands, which combine the activities of portfolio companies allocated to Meta Platforms, SaaS & Digital Media, including Customer Alliance, Mybestbrands and Yasni, among others, and Value Added E-Commerce, including AlphaPet, Shirtinator and others. The company invests in European companies, particularly in German-speaking countries.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 21 Dec 2010
- Employees
- 74
- Website
- mountain-alliance.de ↗
Leadership
Pay as last reported
- Mr. Hajo RiesenbeckChairman of the Supervisory Board, since 2017
- Mr. Daniel WildChairman of the Management Board, Chief Executive Officer€48,000
- Mr. Tim SchwenkeDeputy Chairman of the Supervisory Board, since 2011€182,000
- Dr. Hans TetznerMember of the Management Board
- Dr. Nikola DeskovicMember of the Supervisory Board
- Sandra MannMember of the Supervisory Board
- Dr. Jens NeiserMember of the Supervisory Board
- Mr. Daniel WenzelMember of the Supervisory Board
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong market position: Mountain Alliance AG holds a significant market share in the outdoor recreation industry.
- Diverse product portfolio: The company offers a wide range of outdoor products, including outdoor apparel, equipment, and accessories.
- Established brand reputation: Mountain Alliance AG is well-known for providing high-quality and reliable outdoor products and services.
Weaknesses
- Dependence on suppliers: Mountain Alliance AG relies heavily on external suppliers for its products, which can result in potential delays or quality control issues.
- Limited geographical presence: The company primarily operates within a specific region, limiting its potential market reach and growth opportunities.
- High production and operating costs: Mountain Alliance AG may face challenges in maintaining competitive prices due to the high costs associated with production and operations.
Opportunities
- Growing demand for outdoor activities: The increasing popularity of outdoor recreational activities presents opportunities for Mountain Alliance AG to expand its customer base.
- E-commerce growth: The rise of e-commerce provides an avenue for the company to reach a wider audience and increase sales through online channels.
- Product innovation: Investing in research and development can enable Mountain Alliance AG to introduce innovative and unique products, gaining a competitive edge in the market.
Threats
- Intense competition: The outdoor recreation industry is highly competitive, with numerous established players and new entrants vying for market share.
- Economic downturns: Economic fluctuations can impact consumer spending on outdoor products, potentially affecting Mountain Alliance AG's sales and profitability.
- Changing consumer preferences: Shifts in consumer preferences towards alternative recreational activities or changing fashion trends can pose a threat to the demand for Mountain Alliance AG's products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.